Global Brand & Consumer Insights Leader

Sunlife; Toronto; Hybrid; CAD 130,000 - 180,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary and bonus program

Share Ownership Program

Great Place to Work recognition

Job summary

Sun Life in Toronto seeks a Director, Global Brand and Consumer Insights to shape and advance the company’s global measurement strategy. You will partner with senior leaders across Brand, Marketing, CX and the business to translate consumer understanding into strategic insight and influence business decisions.

The role requires deep expertise in market research and analytics, with the ability to synthesize complex information into compelling narratives for executives.

Qualifications

• 10+ years of consumer/Client insights experience.
• Experience with Brand Health tracking, Creative Testing, Ad Tracking, Product/Concept Testing.
• Experience in financial services is an asset.

Responsibilities

• Lead global and multi-market research programs using quantitative and qualitative methods.
• Shape the global consumer insights measurement strategy and set research priorities.
• Set standards and best practices for research design, analysis, interpretation and storytelling.
• Translate complex data into clear recommendations for senior leaders.
• Partner with Canada, US and Asia to embed insights into planning and development.
• Oversee external research partners to ensure quality and value.

Skills

Executive communication

Analytical skills

Quantitative analysis

Digital fluency

AI tools

Continuous improvement

Client feedback platforms

Stakeholder influence

Independent leadership

Education

Bachelor's degree in Marketing or related field

Tools

Qualtrics

Medallia

Microsoft Copilot

Claude

Job description

Sun Life in Toronto seeks a Director, Global Brand and Consumer Insights to shape and advance the company’s global measurement strategy. You will partner with senior leaders across Brand, Marketing, CX and the business to translate consumer understanding into strategic insight and influence business decisions.

The role requires deep expertise in market research and analytics, with the ability to synthesize complex information into compelling narratives for executives.