Strategic Marketing Manager — Hybrid Insurance Growth

Manulife; Toronto; Hybrid; CAD 85,000 - 135,000; Full time

Job summary

Manulife Insurance Marketing is seeking a Strategic Marketing Manager to develop go-to-market plans for high-net-worth advisor segments. You will drive data-driven marketing, innovative media strategies, and engaging content to grow relationships and product awareness across Individual Insurance and Guarantee Wealth Solutions.

You will lead strategic planning, market analysis, campaign development, and cross-functional collaboration while tracking performance and managing budgets in a hybrid

Qualifications

• Experience in strategic marketing within the insurance industry.
• Strong go-to-market knowledge and marketing principles.
• Excellent analytical and market-trend interpretation skills.
• Exceptional written and verbal communication; ability to craft clear plans.
• Leadership and professionalism to influence across levels.
• Proven ability to manage multiple projects and meet deadlines.
• Proficiency with CRM and marketing automation tools.

Responsibilities

• Strategic planning: develop and implement go-to-market strategies for advisor segments.
• Market analysis: research needs and trends within the insurance industry.
• Campaign development: design targeted campaigns across digital, print and in-person channels.
• Relationship building: maintain advisory relationships and provide marketing support.
• Cross-functional collaboration with sales, product, and customer service.
• Performance tracking: analyze results and adjust strategies based on data.
• Brand management: enhance visibility through partnerships and thought leadership.
• Budget management: allocate resources for maximum ROI.

Skills

Strategic marketing

Insurance knowledge

Go-to-market

Data-driven marketing

Analytical

Communication

Leadership

Project management

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Job description

Manulife Insurance Marketing is seeking a Strategic Marketing Manager to develop go-to-market plans for high-net-worth advisor segments. You will drive data-driven marketing, innovative media strategies, and engaging content to grow relationships and product awareness across Individual Insurance and Guarantee Wealth Solutions.

You will lead strategic planning, market analysis, campaign development, and cross-functional collaboration while tracking performance and managing budgets in a hybrid