Specialist, Digital Content

CMHC; Ottawa; Hybrid; CAD 84,000 - 106,000; Full time

Job summary

A leading housing agency in Canada is seeking a Digital Content Specialist for a 12-month temporary position. The role involves leading content production and optimization across digital platforms, ensuring industry best practices are met. Candidates should possess an undergraduate degree and a minimum of five years of experience in content strategy. Knowledge of SEO and strong communication skills are essential. This position supports a hybrid work environment, providing flexibility alongside team collaboration.

Benefits

Accrued vacation

Annual individual performance bonus

Support for professional growth

Inclusive workplace culture

Qualifications

• Minimum of five years of relevant experience in developing content strategies.
• Strong attention to detail when creating and reviewing content.
• Ability to analyze content performance metrics.

Responsibilities

• Lead digital content production and optimization in line with strategic objectives.
• Co-develop and execute a unified content strategy for CMHC's digital platforms.
• Monitor competitors and industry trends to identify opportunities.

Skills

Digital content development

SEO best practices

Communication skills

Project management

Relationship-building

Education

Undergraduate degree in communications, marketing, or related field

Tools

HTML

Excel

Adobe Creative Cloud

Job description

Job Requisition ID: 11629

Position Status: Temporary Full Time

Position Type: Hybrid

Office Location: Ottawa (ON); Calgary (AB); Halifax (NS); Montreal (QC); Toronto (ON); Vancouver (BC)

Travel Requirement: Limited

Language Designation: English Essential

Language Skill Levels (Read/Write/Speak): ZZZ

Security Requirement: Reliability Status

Salary: Our salaries generally range from $84,699.11 to $105,873.89 and are based on qualifications and experience.

About CMHC

The work you do and the work we do together matters. We come to work every day with a common purpose: to contribute to a well-functioning housing system.

At CMHC, we hold ourselves accountable for our results and support our colleagues in their achievements. We thrive on collaboration, connecting across CMHC and involving the right people to get our work done. Our leadership style is guided by trust, where our leaders favour an adaptive approach based on the needs of their teams.

Join us and be part of a team that's committed to making a real difference and be part of something meaningful.

What’s in it for you

We’ve got the purpose, the people and the perks you need for a fulfilling career. Here’s the comprehensive and generous benefits you get when you’re a contract employee:

• Accrued vacation.
• Annual individual performance bonus.
• Support towards your personal and professional growth with training, mentorship and more.
• An inclusive workplace culture and environment.
• While positions at CMHC require some in-office presence, alternative work arrangements may be considered for Indigenous candidates.

About the role

Join the Digital Platforms team in the Specialist, Digital Content position. In this role, you will lead the development and execution of content strategy for CMCH’s digital platforms. You will also ensure that content adheres to industry best practices and resonates with the target audience.

This is a temporary position of a duration of 12 months

What you’ll do

• Lead digital content production and optimization in line with strategic objectives.
• Co-develop and execute a unified content strategy for CMHC's digital platforms.
• Monitor competitors and industry trends to identify opportunities for differentiation and enhance content strategy and execution.
• Optimize content for search engines using keyword research, meta tag optimization, and on-page SEO techniques.
• Conduct regular content audits to assess effectiveness, relevance, and alignment with SEO best practices, as well as brand guidelines.
• Collaborate cross-functionally with stakeholders to pinpoint content opportunities and address gaps, ensuring alignment with business objectives and meeting the needs of target audiences.
• Analyze content performance metrics and provide data-driven optimization recommendations.
• Maintain editorial calendars for consistent content production and in alignment with marketing campaigns.

What you should have

• An undergraduate degree in communications, marketing, business administration (or related discipline) or college diploma in digital marketing.
• A minimum of five years of prior relevant experience in developing content strategies.
• Knowledge of digital content development and performance, as well as SEO, UX and analytics best practices.
• Excellent written and oral communication, including the ability to persuade others and to communicate with tact and diplomacy.
• A strong understanding of how digital channels function, with an emphasis on websites.
• A strong attention to detail when creating and reviewing content.
• A basic understanding of HTML, Excel and Adobe Creative Cloud.
• Teamwork, project management and relationship-building skill.

Posting closing date: Note, the competition will remain active until filled.

Our commitment to diversity, equity, and inclusion

We’re committed to employment equity and encourage women, Indigenous Peoples, persons with disabilities, veterans and persons of all races, ethnicities, religions, abilities, sexual orientations, and gender identities and expressions to apply. We also welcome applications from non-Canadians who are eligible to work in Canada.

CMHC is an inclusive workplace where diversity of thought – and of people – are recognized, valued, and considered essential to achieving our mission.

Learn more about our commitment to diversity and inclusion

What happens after you apply

We know that applying for a new job can be both exciting and daunting, and we appreciate your effort. Learn more about our hiring process. If you are selected for an interview or testing, please advise us if you require an accommodation.

If you applied before and you were not successful don’t worry – we’re always posting new positions, so don’t hesitate to give it another shot. We’re excited to see what you bring to the table this time around!