SMB Tech Sales: Lead Gen Dynamo & Pipeline Builder

F12.net; Edmonton; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Three weeks vacation

Health Spending Account

RRSP matching

On-site parking

Job summary

F12.net is seeking a Business Development Representative (SMB) to generate qualified sales opportunities for our Small and Medium Business market. You’ll partner with Marketing and Sales to nurture target accounts, qualify inbound and outbound leads, and book meetings for Business Innovation Managers.

The role emphasizes metrics-driven inside sales, building relationships with prospective customers, and driving SQLs, appointments, and pipeline growth through proactive prospecting and thoughtful

Qualifications

• Previous B2B sales development experience in tech or MSP/IT services.
• Strong verbal and written communication skills.
• Ability to prospect at high volume via phone and email.
• Familiarity with CRM and sales engagement platforms.
• Knowledge of ABM and lead nurturing strategies.

Responsibilities

• Generate qualified opportunities through outbound prospecting activities (phone, email, social, campaigns).
• Nurture relationships with target accounts and qualify inbound/outbound leads.
• Schedule meetings for Business Innovation Managers and maintain pipeline.
• Collaborate with Marketing on campaigns and account-based initiatives.
• Maintain CRM records and track performance metrics.

Skills

Phone prospecting

CRM proficiency

LinkedIn outreach

ABM knowledge

Time management

Communication

Relationship-building

Tools

HubSpot

Salesforce

Salesloft

Outreach

Job description

F12.net is seeking a Business Development Representative (SMB) to generate qualified sales opportunities for our Small and Medium Business market. You’ll partner with Marketing and Sales to nurture target accounts, qualify inbound and outbound leads, and book meetings for Business Innovation Managers.

The role emphasizes metrics-driven inside sales, building relationships with prospective customers, and driving SQLs, appointments, and pipeline growth through proactive prospecting and thoughtful