SaaS Sales Development Pro - ABM & Pipeline Builder

Forma.ai; Toronto; On-site; CAD 65,000 - 110,000; Full time

Benefits offered by this job

Stock options

Full benefits package

Training stipend

Job summary

Forma.ai is seeking a Sales Development Representative to build pipeline and create new opportunities. You’ll partner with Sales and Marketing to identify prospects, engage decision-makers, and convert interest into qualified opportunities.

With 3+ years in B2B SaaS BD, you’ll qualify prospects, book meetings, and collaborate with Account Executives to expand our pipeline across target accounts and channels.

Qualifications

• 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS.
• Proven success engaging, qualifying, and generating sales opportunities.
• Experience talking to senior leaders at large organizations.
• Experience with high ACV deals and long sales cycles.
• Expertise in account-based strategies and highly personalized outreach.
• Experience scaling outreach and leveraging automation while maintaining a high-quality touch.
• Strong collaboration skills; experience working closely with GTM leadership.
• Comfort using CRM, analytics, and engagement tools to manage top-of-funnel activities.
• Excellent relationship-building, communication, and executive presence.

Responsibilities

• Research target accounts and identify key stakeholders across Sales, Revenue Ops, HR, and Finance.
• Execute personalized outbound outreach across email, phone, LinkedIn, and other channels.
• Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion.
• Qualify prospects to understand priorities, challenges, and fit for Forma.ai.
• Book qualified meetings and create new pipeline for Account Executives.
• Use CRM and sales engagement tools to manage activity, track engagement, and stay organized.
• Partner closely with Account Executives on target accounts, messaging, and outreach.
• Follow up with inbound leads, event attendees, and prospects engaged through marketing programs.
• Work with Marketing to turn account engagement and intent signals into targeted outreach.

Skills

BD experience

SaaS familiarity

Lead qualification

CRM experience

Executive communication

Tools

CRM

Sales engagement tools

Job description

Forma.ai is seeking a Sales Development Representative to build pipeline and create new opportunities. You’ll partner with Sales and Marketing to identify prospects, engage decision-makers, and convert interest into qualified opportunities.

With 3+ years in B2B SaaS BD, you’ll qualify prospects, book meetings, and collaborate with Account Executives to expand our pipeline across target accounts and channels.