SFMC Campaign Architect & Analytics

Sobeys; Mississauga; Hybrid; CAD 70,000 - 95,000; Part time

Job summary

Sobeys in Mississauga is seeking a Marketing Cloud Specialist to design, automate, and monitor multichannel campaigns based on customer journeys.

You will build and optimize emails, mobile notifications, and paid media in Salesforce Marketing Cloud, create data extensions, run QA, and deliver performance reports with actionable recommendations to improve engagement and ROI. This is a temporary contract with hybrid work expectations.

Qualifications

• Bachelor's degree or higher in commerce, CS or related discipline; MBA a plus.
• 2 years of experience with Salesforce Marketing Cloud or similar platform.
• Experience with CRM and loyalty programs; ability to analyze data.
• Produce high-quality results within tight deadlines.
• Proficiency in SQL, HTML/AMP scripting, and data extensions.

Responsibilities

• Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud.
• Configure automated campaigns and segmentation within Salesforce Marketing Cloud.
• Implement QA processes to ensure error-free campaigns.
• Create data extensions for multichannel CRM campaigns.
• Manage data, segmentation, and communication lists in Salesforce Marketing Cloud.
• Analyze campaign performance and provide recommendations to optimize journeys.
• Ensure smooth data flow for processing.
• Collaborate on dashboards for marketing KPIs.
• Partner with Analytics to provide post-campaign analyses and test plans.

Skills

CRM data analysis

Independent work

Presenting results

Education

Bachelor's degree in commerce

Bachelor's degree in computer science

MBA (plus)

Tools

Salesforce Marketing Cloud

SQL

HTML

AMP scripting

Datorama

Google Analytics

SharePoint

Microsoft Office

Job description

Sobeys in Mississauga is seeking a Marketing Cloud Specialist to design, automate, and monitor multichannel campaigns based on customer journeys.

You will build and optimize emails, mobile notifications, and paid media in Salesforce Marketing Cloud, create data extensions, run QA, and deliver performance reports with actionable recommendations to improve engagement and ROI. This is a temporary contract with hybrid work expectations.