SFMC Specialist, Campaign Targeting and Performance - Contract

Sobeys; Mississauga; On-site; CAD 70,000 - 95,000; Part time

Job summary

Sobeys in Mississauga is seeking a Marketing Cloud Specialist to design, automate, and monitor multichannel campaigns based on customer journeys.

You will build and optimize emails, mobile notifications, and paid media in Salesforce Marketing Cloud, create data extensions, run QA, and deliver performance reports with actionable recommendations to improve engagement and ROI. This is a temporary contract with hybrid work expectations.

Qualifications

• Bachelor's degree or higher in commerce, CS or related discipline; MBA a plus.
• 2 years of experience with Salesforce Marketing Cloud or similar platform.
• Experience with CRM and loyalty programs; ability to analyze data.
• Produce high-quality results within tight deadlines.
• Proficiency in SQL, HTML/AMP scripting, and data extensions.

Responsibilities

• Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud.
• Configure automated campaigns and segmentation within Salesforce Marketing Cloud.
• Implement QA processes to ensure error-free campaigns.
• Create data extensions for multichannel CRM campaigns.
• Manage data, segmentation, and communication lists in Salesforce Marketing Cloud.
• Analyze campaign performance and provide recommendations to optimize journeys.
• Ensure smooth data flow for processing.
• Collaborate on dashboards for marketing KPIs.
• Partner with Analytics to provide post-campaign analyses and test plans.

Skills

CRM data analysis

Independent work

Presenting results

Education

Bachelor's degree in commerce

Bachelor's degree in computer science

MBA (plus)

Tools

Salesforce Marketing Cloud

SQL

HTML

AMP scripting

Datorama

Google Analytics

SharePoint

Microsoft Office

Job description

The Specialist will be responsible for producing, automating, and monitoring the performance of targeted multichannel campaigns based on customer journeys (acquisition, retention, transactional, etc.).

This individual will leverage their deep technical knowledge of email sending platforms, mobile notifications, and targeted paid media to integrate emails, while creating and automating various campaigns in Salesforce Marketing Cloud. They will also produce and analyze performance results to propose continuous improvements. Additionally, they will create data extensions for CRM campaign targeting, develop test strategies, and make recommendations to optimize customer journey-based communications. The selected candidate will produce performance reports for targeted marketing campaigns that support key performance indicators (KPIs).

Please note that this is a temporary contract.

Where you will be focusing:

• Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud.
• Configure automated targeted marketing campaigns within Salesforce Marketing Cloud (develop segmentation and control groups, create automated processes, emails, etc.).
• Implement quality assurance processes to deliver error-free campaigns.
• Create simple and complex data extensions for multichannel CRM campaigns.
• Manage data, segmentation, and communication lists in Salesforce Marketing Cloud.
• Analyze, interpret, and present performance results based on CRM campaign data, providing conclusions and recommendations to optimize customer journey-based campaigns.
• Ensure smooth data flow for error-free processing.
• Collaborate on developing new dashboards for key marketing campaign performance indicators.
• Work with Commercial Research and Analytics & Insights counterparts to provide retrospective post-campaign analyses and actionable recommendations to the marketing leadership team, establish test plans, and optimize strategies.

Key Indicators:

• Creation of complex queries & data extensions to enable personalized customer journeys.
• Number of decisions influenced by CRM campaign analysis within the marketing team.
• Use of CRM campaign analyses throughout the organization.
• Recommendations on performance analyses.
• Quality, timeliness, and accuracy of delivered reports.

What you have to offer:

• At least a Bachelor's degree in commerce, computer science, or another relevant discipline. MBA is a plus.
• 2 years of experience with Salesforce Marketing Cloud or a similar platform.
• Experience and understanding of CRM and loyalty programs.
• Produce high-quality results within strict deadlines.
• Knowledge of the following analysis tools: Salesforce Marketing Cloud Data Extensions, Salesforce Datorama, Google Analytics, Microsoft Suite, SharePoint, loyalty programs, SQL.
• HTML and AMP scripting experience.
• Ability to work independently and within a versatile team.
• Ability to meet tight and changing deadlines.
• Ability to communicate performance results clearly in both written and oral presentations to internal and external stakeholders.

#LI-MM1#LI-Hybrid