Senior Analyst, Salesforce Marketing Cloud

SiriusXM Canada; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

SiriusXM Canada is seeking a Senior Analyst, Salesforce Marketing Cloud to join the Marketing Operations team and drive technical execution of email campaigns in Salesforce Marketing Cloud. You will configure campaigns, implement dynamic content, and build audience segments with SQL, AMPscript, and Data Extensions.

Responsibilities include automation in Automation Studio and Journey Builder, monitoring deliverability, and cross-functional collaboration with Marketing, Creative, and Analytics

Qualifications

• Bachelor's degree or equivalent professional experience in marketing, CS, or related field.
• Salesforce Marketing Cloud certification(s) are considered an asset.
• Strong SQL skills for audience segmentation and data manipulation.
• Experience designing and managing Data Extensions within Marketing Cloud.
• Proven ability to build and deploy campaigns in Email Studio with AMPscript personalization.

Responsibilities

• Configure, personalize, and deploy email campaigns in Salesforce Marketing Cloud using pre-developed templates.
• Develop dynamic personalization and conditional logic with AMPscript.
• Write and maintain SQL queries for segmentation and targeting.
• Create and manage Data Extensions to support targeting and automation.
• Document segmentation logic, personalization rules, and journey configurations clearly.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

Data Extensions

Email Studio

Journey Builder

Education

Bachelor's degree in Marketing, Computer Science, or related field

Salesforce Marketing Cloud certifications (asset)

Job description

We are seeking a Senior Analyst, Salesforce Marketing Cloud to join our Marketing Operations team and support the technical execution of email campaigns within Salesforce Marketing Cloud.

Responsibilities include building and deploying campaigns using pre‑developed creative templates, creating accurate audience segments and logic, implementing dynamic and personalized content, configuring automations within the platform, and monitoring campaign performance.

The ideal candidate brings deep Salesforce Marketing Cloud expertise, strong data‑driven judgment, and disciplined execution. You will manage multiple concurrent campaigns with precision and efficiency, ensuring consistent quality and scalable program performance.

Key Accountabilities

• Configure, personalize, and deploy email campaigns within Salesforce Marketing Cloud using pre‑developed creative templates and assets.
• Develop dynamic personalization and conditional logic using AMPscript.
• Write and maintain SQL queries for audience segmentation, including joins, suppressions, filters, and use of data views.
• Create and manage Data Extensions to support targeting, personalization, and automation workflows.
• Work closely with senior leads to clearly document segmentation logic, personalization rules, and journey configurations.
• Build and maintain automated processes in Automation Studio and customer journeys in Journey Builder.
• Validate segmentation accuracy, personalization logic, and journey configuration prior to deployment.
• Monitor campaign performance and key deliverability indicators (bounce rates, unsubscribe trends, complaint metrics), identifying issues and escalating as appropriate.
• Investigate and troubleshoot basic data import errors in Marketing Cloud ensuring accuracy and regular deliveries for ongoing campaigns.
• Generate audience files, campaign extracts, and performance outputs using Marketing Cloud tools and SQL.
• Collaborate cross‑functionally with Marketing, Creative, and Analytics teams to ensure accurate and timely campaign execution.
• Contribute to documentation, operational standards, and ongoing process improvements.

Knowledge and Skill Requirements

Level of Education

• Bachelor’s degree in marketing, Business, Computer Science, or related field, or equivalent professional experience.
• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, or Consultant) are considered an asset.

Job‑Related Experience

• 5+ years of hands‑on Salesforce Marketing Cloud experience in a Marketing or Campaign Operations role.
• Strong working knowledge of SQL for audience segmentation and targeting.
• Experience designing and managing Data Extensions within Marketing Cloud.
• Proven experience building and deploying campaigns in Email Studio.
• Experience configuring journeys in Journey Builder and workflows in Automation Studio.
• Experience developing dynamic content and personalization using AMPscript.

Skills and Background

• Highly self‑directed, with strong curiosity and the ability to work independently in a fast‑paced environment.
• Strong analytical mindset with a disciplined, data‑driven approach to campaign execution.
• Ability to manage multiple concurrent initiatives with high attention to detail and accountability.
• Solid understanding of email marketing best practices and operational deliverability monitoring.
• Strong communication skills and ability to collaborate effectively across teams.
• Exposure to In‑app, Push, SMS, SSJS, or Marketing Cloud APIs is an asset.

SiriusXM Canada is committed to equity in employment and programming.