Salesforce Marketing Cloud Lead Engineer

Diligente Technologies; Mississauga; On-site; CAD 120,000 - 160,000; Full time

Job summary

Diligente Technologies in Mississauga, ON, is seeking a Salesforce Lead Engineer - Marketing Cloud Advanced to design, develop, and deliver scalable Marketing Cloud solutions. You will own technical delivery across Marketing Cloud, Salesforce CRM, and downstream systems.

The role requires hands-on expertise with Marketing Cloud Advanced, SQL, AMPscript, Journey Builder, and API integrations, plus the ability to mentor engineers and drive best practices in a fast-paced enterprise setting.

Qualifications

• 8+ years of Salesforce development/engineering with Marketing Cloud experience.
• Hands-on expertise in Marketing Cloud Advanced and enterprise marketing tech.
• Experience designing REST/SOAP API integrations and data governance.

Responsibilities

• Lead architecture, design, development, and implementation of Marketing Cloud Advanced solutions.
• Own technical delivery across Marketing Cloud, Salesforce CRM, and downstream systems.
• Design scalable customer segmentation, journey orchestration, and multi-channel engagement.
• Mentor engineers and guide engineering teams; establish best practices.
• Collaborate with Salesforce architects on solution design.
• Ensure security, performance, and reliability in solutions.

Skills

Salesforce Marketing Cloud

Marketing Cloud Advanced

Salesforce CRM integration

SQL

AMPscript

APIs (REST/SOAP)

Automation Studio

Journey Builder

CI/CD / DevOps

Mentoring engineers

Tools

Salesforce Data Cloud

Job description

Employment Type: Full time

Location's: Wilmington Delaware or Mississauga, ON Canada

Description:

We are looking for a Salesforce Lead Engineer - Marketing Cloud Advanced to lead the design, development, integration, and delivery of scalable Salesforce Marketing Cloud solutions. The ideal candidate will have strong expertise in Marketing Cloud Advanced, Salesforce architecture, customer data, integrations, automation, and enterprise-scale digital marketing platforms.

Key Responsibilities

• Lead the architecture, design, development, and implementation of Salesforce Marketing Cloud Advanced solutions.
• Own technical delivery across Marketing Cloud, Salesforce CRM, customer data, and downstream/upstream enterprise systems.
• Design scalable solutions for customer segmentation, personalization, journey orchestration, and multi-channel engagement.
• Develop and optimize Marketing Cloud solutions using SQL, AMPscript, APIs, Automation Studio, and Journey Builder.
• Work with Data Cloud / customer data platforms to support unified customer profiles, segmentation, activation, and personalization.
• Design and implement integrations using REST/SOAP APIs, webhooks, middleware, and enterprise integration patterns.
• Establish reusable frameworks, coding standards, deployment processes, and engineering best practices.
• Lead technical design reviews and provide guidance to developers and engineering teams.
• Troubleshoot complex production issues, performance bottlenecks, integration failures, and data-quality challenges.
• Ensure solutions meet requirements for security, scalability, performance, reliability, and maintainability.
• Collaborate with Salesforce architects and enterprise architects on solution and integration design.
• Support CI/CD, release management, environment strategy, testing, and deployment automation.
• Mentor engineers and contribute to technical capability development within the team.
• Evaluate Salesforce releases and new Marketing Cloud capabilities and recommend adoption where appropriate.

Required Skills & Experience

• 8+ years of experience in Salesforce development/engineering, with significant experience in Salesforce Marketing Cloud.
• Strong hands-on experience with Salesforce Marketing Cloud Advanced and enterprise marketing technology solutions.

Strong knowledge of:

• Marketing Cloud Engagement
• Journey Builder
• Automation Studio
• Email Studio
• Contact Builder
• AMPscript
• SQL
• Experience with Salesforce Data Cloud and customer data/segmentation concepts.
• Strong understanding of Salesforce CRM and integration with Marketing Cloud.
• Experience designing REST/SOAP API integrations and event-driven solutions.
• Strong understanding of data models, customer identity, consent, preference management, and data governance.
• Experience with CI/CD and DevOps practices for Salesforce.
• This is going to be a hands on engineering role, need someone who has worked on B2B marketing