Senior Specialist, Integrated Marketing

Destination British Columbia; Vancouver; Hybrid; CAD 76,000 - 87,000; Full time

Job summary

A provincial tourism marketing agency in Vancouver is seeking a Senior Specialist Integrated Marketing to manage key marketing programs and collaborate with agencies. The role involves developing digital and traditional marketing strategies while ensuring on-time and budget-friendly delivery. Ideal candidates will have extensive experience in project management and a strong understanding of marketing strategies, with a passion for tourism promotion.

Benefits

Flexible work options

Supportive work environment

Professional growth opportunities

Qualifications

• Minimum three years experience in developing marketing campaigns.
• Proven knowledge of digital marketing and optimization strategies.
• Experience managing external agencies and contractors.

Responsibilities

• Manage Integrated Marketing brand programs and budgets.
• Collaborate with agencies for program planning.
• Evaluate and optimize campaigns based on performance.

Skills

Digital Marketing

Google Analytics

Project Management

Social Media Management

Marketing Automation

Education

Degree or diploma in marketing or business

Tools

Asana

Salesforce Marketing Cloud

HubSpot

Job description

Overview

Position : Senior Specialist Integrated Marketing

Classification : CO24

Salary : $76071.18 - $86658.48

Status : Full-time Temporary (18 months)

Location : Vancouver BC

Work Option : Hybrid

Flexible work options are available subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.

Closing Date : August 29, 2025 at 4:00 PM

Position # :

Competition # : DBC 2025-26

If you are interested and you meet the selection criteria please respond to this link with your CV prior to 4:00 PM on August 29, 2025.

You must be a Canadian citizen, permanent resident, or hold a valid work permit to apply for this temporary opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

At Destination BC we are passionate about showcasing the transformative power of British Columbia's travel experiences with the world. As a provincially funded Crown corporation we support BC's tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing and innovative destination management, we work collaboratively to strengthen BC's tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process please contact us. We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations status or non-status, Métis or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process, including job applications and interviews.

Learn more about our programs and services at our website.

Purpose of Position

Reporting to the Integrated Marketing Manager, the Integrated Marketing Specialist is responsible for the project management and implementation of Destination BC's brand marketing programs ensuring delivery that is on brand, on time, on budget and aligned with the relevant brand strategy. This role requires an understanding of marketing strategy and experience managing the delivery of brand campaigns. The Specialist brings knowledge of emerging tourism brand and integrated marketing trends to effectively manage projects and provide strategic insight and continues to develop this knowledge over time. They also have experience in digital marketing, mobile consumer behaviour, social media, content marketing, landing page development and evolving media and technologies.

The Integrated Marketing Specialist operates in a fast-paced environment with tight deadlines and budgets. The role involves building and maintaining strong professional relationships with colleagues across Destination BC as well as representatives in Destination BC's overseas offices as required. The Specialist also collaborates with contractors, marketing and technology agencies and tourism industry partners. They manage multiple projects in coordination with various business partners and engage professionally with representatives at Destination BC, Destination Canada, other tourism organizations, agencies, the Ministry of Jobs, Tourism and Skills Training, as well as related public and private sector agencies.

Specific Accountabilities

• Collaborate with Integrated Marketing Manager to translate business objectives into integrated brand marketing programs
• Manage the production, delivery and evaluation of integrated brand marketing programs for a portfolio of brands targeting one or more traveller segments
• Work closely with teams across the Global Marketing division to optimize campaigns and channel activations based on performance reporting and in-market intelligence
• Collaborate closely with agencies (e.g. digital, traditional, PR) on integrated marketing program planning
• Serve as a marketing program liaison for internal teams and agency partners in the development and delivery of creative assets
• Implement Destination BC brand strategies, policies and standards ensuring that all marketing programs adhere to trademark and copyright regulations
• Provide tactical marketing expertise to colleagues and business partners, contractors, suppliers and industry partners including active participation on project-based cross-functional teams. This includes providing guidance/input on project briefs, communications plans, creative and media strategies and their optimizations
• Use established project management processes and systems such as project briefs, timelines, estimates and status reports, and recommend improvements where applicable
• Manage project-related timelines and financial processes including contributing to the timely and accurate management of the annual budget and managing assigned project budgets including accurate oversight of estimates and invoices
• May supervise staff including assigning work, developing and evaluating performance plans and approving leave
• Manage program area contracts to ensure compliance with government policies and procedures and confirm satisfactory contract performance for payment processing
• Other related duties as required

Job Requirements

• Degree or diploma in marketing or business and/or a related field or an equivalent combination of education and experience
• Minimum three years experience in the development, implementation and evaluation of large-scale integrated brand marketing campaigns across both digital and traditional channels
• Minimum two years experience in project management within marketing or advertising sector
• Minimum two years experience managing external agencies and/or contractors
• Proven knowledge of digital marketing best practices and creative optimization strategies
• Experience preparing project briefs, reports and decision-making documents for agencies and internal partners
• Knowledgeable of emerging tourism and digital marketing trends
• Excellent verbal and written communication skills with the ability to manage multiple priorities and maintain attention to detail
• Formal training/education in project management methods and tools (e.g., Asana) is considered an asset

Competencies

• Analytical Thinking: ability to comprehend a situation by breaking it down into components and identify underlying issues to resolve problems decisively
• Managing Organizational Resources: ability to understand and manage organizational resources, including measurement planning and control of resources to maximize results
• Planning, Organizing and Coordinating: ability to proactively plan, establish priorities and allocate resources while developing and implementing complex plans
• Results Orientation: focus on surpassing a standard of excellence and continuous improvement

Indigenous Relations Behavioral Competencies

• Self-discovery and awareness: understanding one's thoughts, feelings, values and background and how they impact interaction and work
• Cultural agility: ability to work respectfully and effectively with Indigenous people, adapt to cultural differences and learn from different perspectives

How to Apply & Application Requirements

To be considered for this position, clearly demonstrate how you meet the education and experience as outlined in the job requirements. A Criminal Record Check will be required. A resume is required and must include education, employment history with start and end dates, and relevant information. You will complete an online questionnaire as part of the application process. Please allot approximately 30 minutes. Only applications submitted through the online portal will be accepted.

Required Experience : Senior IC

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type : Temp

Experience : years

Vacancy : 1

Monthly Salary : 76071 - 86658