Senior Sales Director: Growth & Strategic Leadership

Hotrun Inc; Toronto; Hybrid; CAD 180,000 - 280,000; Full time

Benefits offered by this job

Company vehicle or vehicle allowance

Job summary

Hotrun Inc. in Canada is seeking a Senior Sales Director to lead all sales activities across manufacturing and distribution, developing a scalable strategy and strengthening customer relationships.

The role requires extensive in-person engagement and travel throughout Canada, the U.S., and international markets. The ideal candidate will drive sales processes, participate in leadership succession planning, and operate in a small-company environment with high autonomy and visibility.

Qualifications

• 10+ years of progressive B2B technical sales leadership experience.
• Experience in industrial instrumentation, process analytics, water/wastewater, automation, or related technical industries.
• Demonstrated success leading sales in small or mid-sized companies.
• Experience managing channel partners, distributors, or manufacturer representative networks.
• Strong strategic planning and execution skills.
• Willingness and ability to travel extensively (up to 50%).
• Excellent interpersonal, communication, and leadership skills.

Responsibilities

• Provide overall leadership for the sales function across manufacturing and distribution businesses.
• Develop and execute sales strategies aligned with company growth objectives.
• Establish rigorous sales management processes including: pipeline management, forecasting, CRM discipline, KPI reporting, pricing governance, territory planning.
• Participate as a member of the senior management team in strategic planning and ownership transition initiatives.
• Lead and support inside sales personnel and build a high-performing team.
• Develop Western Canada sales strategy and evaluate regional office requirements, location, product focus, staffing, and coverage models.
• Determine and implement sales models for branded products (direct vs reps) and regional market strategies across Canada, the U.S., and Latin America.
• Manage distribution relationships including negotiations, discount structures, marketing coordination, and inventory/delivery issue resolution.
• Grow recurring service revenue streams (maintenance contracts, commissioning/start-up, calibration/support).
• Support leadership transition and preserve key customer/partner relationships during succession.

Skills

B2B technical sales leadership

Industrial instrumentation

Small to mid-sized company sales

Channel partners / distributors

Strategic planning & execution

Travel up to 50%

Interpersonal communication &领导力

Job description

Hotrun Inc. in Canada is seeking a Senior Sales Director to lead all sales activities across manufacturing and distribution, developing a scalable strategy and strengthening customer relationships.

The role requires extensive in-person engagement and travel throughout Canada, the U.S., and international markets. The ideal candidate will drive sales processes, participate in leadership succession planning, and operate in a small-company environment with high autonomy and visibility.