Director of North American Sales

Confidential; Toronto; On-site; CAD 150,000 - 230,000; Full time

Job summary

Confidential is seeking a Director of North American Sales to lead our Canadian and U.S. sales teams and drive the next growth phase. You will coach reps, review calls, analyze data, and implement programs to turn opportunities into results.

The role requires hands-on leadership in a fast-paced environment, with a focus on CRM excellence, KPI tracking, and cross-functional collaboration to optimize the customer journey and revenue growth.

Qualifications

• 8+ years in sales with 3+ years leading teams.
• Proven revenue growth and high-performing inside sales teams.
• Strong CRM, reporting, and dashboard-building abilities.

Responsibilities

• Lead and develop sales teams in Canada and the U.S.
• Drive growth: acquire new customers and increase repeat purchases.
• Review calls, provide feedback, improve scripts.
• Set and track KPIs; identify opportunities; accountability.
• Build dashboards and manage lead lists in HubSpot.
• Improve selling processes and drive team effectiveness.
• Collaborate with Marketing, IT, Customer Service, Purchasing, and Operations.

Skills

Sales leadership

CRM expertise

Analytics

Coaching & mentoring

KPI management

Tools

HubSpot

Job description

Our organization is currently looking for a Director of North American Sales to lead our Canadian and U.S. sales teams and help drive our next stage of growth.

We need someone who loves sales, knows how to develop great people, and isn't afraid to be hands on. You'll be coaching reps, reviewing calls, digging into the numbers, and finding new ways to grow our business. If you're a hands-on leader who thrives in a fast-paced environment and loves turning opportunities into results, we'd love to meet you.

What You'll Be Doing

• Lead and develop our sales teams. Coach, mentor, and motivate our acquisition and retention teams across Canada and the U.S.
• Drive sales growth. Develop strategies to acquire new customers, increase repeat purchases, and grow revenue.
• Get involved. Review sales calls, provide feedback, improve sales scripts, and help your team become better sellers.
• Own the numbers. Set clear KPIs, track performance, identify opportunities, and hold the team accountable for results.
• Make the most of HubSpot. Build dashboards, manage lead lists, improve workflows, and use automation to help the team work smarter.
• Improve how we sell. Challenge existing processes, introduce new ideas, and find ways to make our sales teams more effective.
• Work across the business. Partner with Marketing, IT, Customer Service, Purchasing and Operations to improve the customer experience and drive growth.

What We're Looking For

• 8+ years of sales experience, including at least 3 years leading sales teams.
• Proven success growing revenue and developing high-performing inside sales teams.
• Advanced, hands-on CRM experience is a must. You know how to build reports, dashboards, workflows, and manage leads yourself.
• Strong analytical skills and experience managing sales KPIs, conversion rates, and customer retention.
• A genuine passion for coaching people and helping them succeed.
• Someone who takes initiative, solves problems, and isn't afraid to challenge the status quo.
• Experience in B2B sales, distribution, or eCommerce is preferred.
• Experience in healthcare and medical equipment distribution is considered a bonus.