Senior Programmatic Manager: Digital Activation

Publicis Groupe; Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

Publicis Media Canada is seeking a Programmatic Manager to lead a team responsible for DSP/SSP/DMP activations and programmatic strategy for key client portfolios. You will translate client needs into actionable activation plans and mentor account supervisors to elevate activation performance.

You are a seasoned digital professional with 4–6 years in programmatic platforms, strong leadership, and a data-driven mindset. This role reports to the director and offers growth opportunities.

Qualifications

• College or University degree required.
• 4-6 years combined experience in digital with a focus on platforms evolution.
• 3 years of experience managing demand side platforms and working environment for traders.
• 1-2 years of experience managing a group of 5 or more individuals.
• Experienced in operations as asset.
• Perseverance/tenacity.
• Well organized/diligent/detailed oriented is necessary.
• Inquisitive, asks questions, out of the box thinker.
• Accountable.

Responsibilities

• Develop campaign strategy or programmatic strategy with the internal or external client teams.
• Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns for both immediate and long-term advancements for clients.
• Help Account Supervisors create advanced actionable insights when needed.
• Create programmatic campaigns within our demand side platforms when the team is in need.
• Be the people leader, a mentor and sometimes a doer when needed.
• Work with Director and on your portfolio of clients to advance client knowledge and comfort level in programmatic activation.
• Oversee user management across the group and clients.
• Manage forecasts for your respective book of business.
• Ensure that activation managers have a proper understanding of programmatic landscape as it pertains to their book of business.
• Manage knowledge sharing across within your group.
• Keep up with new and innovative programmatic technology trends.

Skills

Programmatic

Team leadership

Digital marketing

Data-driven decision making

Education

College or University degree

Job description

Publicis Media Canada is seeking a Programmatic Manager to lead a team responsible for DSP/SSP/DMP activations and programmatic strategy for key client portfolios. You will translate client needs into actionable activation plans and mentor account supervisors to elevate activation performance.

You are a seasoned digital professional with 4–6 years in programmatic platforms, strong leadership, and a data-driven mindset. This role reports to the director and offers growth opportunities.