Head of Programmatic Investment & Activation

Horizon Media Inc.; Toronto; Hybrid; CAD 110,000 - 130,000; Full time

Job summary

Horizon Media Inc. in Toronto seeks a Director, Digital Investment & Activation to lead and actively drive the Canadian programmatic activation team.

You will be the operational heartbeat and strategic driver of the activation pipeline, overseeing campaigns from setup to billing while delivering advanced, client-ready insights. You will collaborate with Business Solutions and cross-functional teams to optimize performance, flag anomalies, and guide future media plans.

Qualifications

• 7+ years of hands-on agency or trading desk experience in programmatic investment.
• Leadership & mentorship in managing direct reports and working alongside teams.
• Proven track record of prioritizing high-volume tasks under tight deadlines.
• Deep, current expertise in major DSPs and identity/verification tools.

Responsibilities

• Pipeline orchestration: manage daily campaign build, trafficking, and QA.
• End-to-end lifecycle ownership from staging to billing actualization.
• Develop actionable, client-ready reporting with strategic insights.
• Direct and negotiate SPO, PMP, and PG deals with SSPs and publishers.

Skills

Pipeline management

Leadership

Data-to-Action Analytics

Collaboration & influence

DSPs & Ad Tech mastery

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Job description

Horizon Media Inc. in Toronto seeks a Director, Digital Investment & Activation to lead and actively drive the Canadian programmatic activation team.

You will be the operational heartbeat and strategic driver of the activation pipeline, overseeing campaigns from setup to billing while delivering advanced, client-ready insights. You will collaborate with Business Solutions and cross-functional teams to optimize performance, flag anomalies, and guide future media plans.