Senior Programmatic Strategy & Activation Lead

Directive; Canada; A distancia; CAD 100.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Living wage policy

Medical, dental, vision plans

Disability and life insurance

Employer-paid plan + 50% for dependets

401(k) with company match

Annual bonus

Unlimited PTO

Paid company holidays

Birthday off

End of Year Recharge

Parental leave

Annual anniversary trip

Descripción de la vacante

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director of Programmatic Strategy & Activation for Canada-based leadership. You will own the expansion of our Programmatic services, shaping the department's strategic vision to drive growth for SaaS and B2B clients.

You will lead programmatic strategy and activation, collaborate cross-functionally, define and monitor KPIs, manage partners, and contribute thought leadership across the organization in a

Formación

• 7+ years in programmatic roles at publishers, ad agencies or ad tech
• 2+ years of people management experience
• Experience driving programmatic growth for B2B/SaaS clients with budgets > $50k/month
• Strong understanding of how programmatic and other channels work together to beat KPIs
• Proven track record in programmatic media planning and measurement frameworks
• Hands-on expertise in building/optimizing campaigns in DSPs (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting programmatic new business pitches and audits
• Ability to provide clear POVs and subject-matter expertise

Responsabilidades

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate with cross-functional teams to align programmatic initiatives with business objectives
• Define KPIs and regularly analyze campaign performance for optimization and client growth
• Manage relationships with programmatic partners, vendors and platforms
• Act as a thought leader to share industry knowledge and inform decision-making

Conocimientos

Programmatic strategy

People management

B2B SaaS growth

KPIs & analytics

Cross-functional collaboration

Client relationship

Communication

Campaign optimization

Herramientas

The Trade Desk (TTD)

DV360

Nexxen

Descripción del empleo

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director of Programmatic Strategy & Activation for Canada-based leadership. You will own the expansion of our Programmatic services, shaping the department's strategic vision to drive growth for SaaS and B2B clients.

You will lead programmatic strategy and activation, collaborate cross-functionally, define and monitor KPIs, manage partners, and contribute thought leadership across the organization in a