Senior Programmatic Activation Strategist

Initiative; Toronto; Hybrid; CAD 60,000 - 65,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Personal development opportunities

Global agency network

Inclusion and equity programs

Job summary

Initiative is seeking a Senior Associate, Digital Activation in Canada to develop programmatic strategies, set up campaigns across DSPs, and optimize performance with cross-functional teams.

You will collaborate with audience strategy, design, and data analytics groups to ensure campaigns meet client goals and stay ahead of industry trends.

Join a collaborative team with a hybrid work model and opportunities for growth within Omnicom Media Canada.

Qualifications

• Mid-to-senior level programmatic experience in a major agency or DSP

Responsibilities

• Provide strategic recommendations and set up programmatic campaigns in DSPs to meet client goals

Skills

Programmatic media management

DSP strategy

Data-driven optimization

Analytical thinking

Tools

DV360

Xandr

The Trade Desk

Amazon Ads

Yahoo DSP

Job description

Initiative is seeking a Senior Associate, Digital Activation in Canada to develop programmatic strategies, set up campaigns across DSPs, and optimize performance with cross-functional teams.

You will collaborate with audience strategy, design, and data analytics groups to ensure campaigns meet client goals and stay ahead of industry trends.

Join a collaborative team with a hybrid work model and opportunities for growth within Omnicom Media Canada.