Director, Programmatic Growth & Strategy

MRM; Toronto; Hybrid; CAD 135,000 - 160,000; Full time

Job summary

Critical Mass is hiring a Director, Programmatic to lead DSP capabilities within Client Services. Based in Toronto, this hybrid role focuses on shaping programmatic strategy and driving data-driven activation for top brands across The Trade Desk and DV360.

The ideal candidate has 10+ years of programmatic experience, strong leadership, and a proven track record of client growth. The position offers CAD 135,000–160,000 yearly with in-office minimum three days per week.

Qualifications

• 10+ years of hands-on programmatic advertising experience.
• Experience managing and developing teams, including 3+ years in a leadership role.
• Strong analytical skills and proficiency with Excel (pivot tables, VLOOKUP/XLOOKUP) and data analysis.
• Excellent communication and client-facing skills.

Responsibilities

• Oversee programmatic strategy, media planning, activation, optimization across The Trade Desk and DV360.
• Guide audience targeting, bidding, budget allocation, and measurement.
• Lead, mentor, and develop a team of specialists.
• Ensure QA, pacing, performance monitoring, and troubleshooting.
• Support new business opportunities and cross-functional collaboration.

Skills

Programmatic advertising

Team leadership

Audience targeting

Budget allocation

Analytics

Tools

The Trade Desk

DV360

Job description

Critical Mass is hiring a Director, Programmatic to lead DSP capabilities within Client Services. Based in Toronto, this hybrid role focuses on shaping programmatic strategy and driving data-driven activation for top brands across The Trade Desk and DV360.

The ideal candidate has 10+ years of programmatic experience, strong leadership, and a proven track record of client growth. The position offers CAD 135,000–160,000 yearly with in-office minimum three days per week.