Director, Programmatic Growth & Strategy

Critical Mass; Toronto; Hybrid; CAD 135,000 - 160,000; Full time

Job summary

Critical Mass in Toronto seeks a Director, Programmatic to lead DSP capabilities and shape programmatic strategy for top brands across Canada. You will drive activation, budgeting, measurement, and optimization on The Trade Desk and DV360, while mentoring a team of specialists and expanding client success.

The role requires deep programmatic knowledge, senior client-facing skills, and a passion for data-driven media with collaborative cross-functional partners.

Qualifications

• 10+ years hands-on programmatic advertising experience.
• 3+ years in people leadership.
• Strong programmatic strategy, audience activation, bidding, measurement.
• Senior client-facing role with relationship-building.
• Advanced Excel skills: Pivot tables, VLOOKUP/XLOOKUP.

Responsibilities

• Oversee programmatic strategy, media planning, activation, and quarterly planning across The Trade Desk and DV360.
• Guide audience targeting, bidding, budget allocation, measurement, and optimization.
• Lead and mentor a team of specialists; provide training and career development.
• Ensure best-in-class execution and operational excellence across DSP campaigns.
• Identify opportunities to expand client success through programmatic media.
• Partner with cross-functional teams to develop integrated media strategies.
• Support development of processes, tools, and best practices for efficiency.
• Monitor industry updates and flag implications to the team.
• Represent Critical Mass in client meetings and new business opportunities.
• Some travel may be required.

Skills

Programmatic advertising

Team leadership

Audience activation

Excel (Pivot tables)

Client relationship management

Tools

The Trade Desk

DV360

Job description

Critical Mass in Toronto seeks a Director, Programmatic to lead DSP capabilities and shape programmatic strategy for top brands across Canada. You will drive activation, budgeting, measurement, and optimization on The Trade Desk and DV360, while mentoring a team of specialists and expanding client success.

The role requires deep programmatic knowledge, senior client-facing skills, and a passion for data-driven media with collaborative cross-functional partners.