Remote Programmatic Strategy Director — Canada

Directive; Toronto; A distancia; CAD 100.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental & Vision plans

Unlimited PTO

Paid company holidays

Your Birthday Off

Parental leave

401(k) with company match

Annual bonus

Annual anniversary trip

Descripción de la vacante

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our Programmatic services and drive the department’s strategic vision. You will guide programmatic growth for multi-million dollar client budgets and collaborate with cross-functional teams to align initiatives with business goals.

You will act as a thought leader, manage key vendor relationships, and define KPIs to optimize campaigns, reporting insights for client growth and internal

Formación

• 7+ years in programmatic roles (publishers/agencies/ad tech)
• 2+ years people management experience
• Experience driving programmatic growth for B2B/SaaS with budgets > $50k/month
• Understanding of how programmatic + paid/organic channels work together
• Proven track record in programmatic media planning & measurement frameworks
• Hands-on DSP experience (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting new business pitches (audits/presentations)
• Ability to provide clear POVs and subject matter expertise

Responsabilidades

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate cross-functionally to align initiatives with business objectives
• Establish and analyze KPIs, provide insights and optimization recommendations
• Manage relationships with programmatic partners, vendors and platforms
• Act as a thought leader sharing industry knowledge to inform strategy and decision-making

Conocimientos

Programmatic strategy

People leadership

B2B/SaaS experience

KPIs & analytics

DSPs (TTD, Nexxen, DV360)

ABM

Client-facing communication

Cross-functional collaboration

Campaign optimization

Thought leadership

Descripción del empleo

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our Programmatic services and drive the department’s strategic vision. You will guide programmatic growth for multi-million dollar client budgets and collaborate with cross-functional teams to align initiatives with business goals.

You will act as a thought leader, manage key vendor relationships, and define KPIs to optimize campaigns, reporting insights for client growth and internal