Programmatic Campaign Specialist

WPP; Toronto; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision benefits

Retirement plan

Paid time off

Job summary

WPP is seeking an Associate, Programmatic to support day-to-day campaign activity across assigned brands and campaigns. You will collaborate with the Programmatic Manager on setup, activation, and optimization to deliver strong results.

The role requires hands-on DSP experience, strong communication, and the ability to manage multiple campaigns in a fast-paced environment. This is a hybrid Toronto position with opportunities for growth within WPP Media.

Qualifications

• Hands-on experience with programmatic trading (The Trade Desk, DV360, Amazon, Xandr or other DSP) will be an asset.
• DSP certifications are preferred but not required.

Responsibilities

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date.
• Participate in discussions about potential campaigns and attend new campaign briefings.
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work across different platforms including trading DSPs, financial (MediaOcean), proprietary tools and analytics/reporting.
• Establish a respectful relationship with internal and external teams.
• Use optimization tools and resources to hit performance goals, ensuring full delivery on campaigns and recommending alternatives when needed.
• Keep regular and detailed optimization notes and campaign insights.
• Learn programmatic landscape and partner value proposition.

Skills

Multitasking

Programmatic knowledge

DSP platforms

Ad-server tools

Communication

Problem solving

Attention to detail

Time management

Education

Hands-on programmatic trading experience

DSP certifications (preferred)

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP is seeking an Associate, Programmatic to support day-to-day campaign activity across assigned brands and campaigns. You will collaborate with the Programmatic Manager on setup, activation, and optimization to deliver strong results.

The role requires hands-on DSP experience, strong communication, and the ability to manage multiple campaigns in a fast-paced environment. This is a hybrid Toronto position with opportunities for growth within WPP Media.