Manager, Programmatic

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

3 weeks vacation

Headspace membership

Wellness credits

Technology credits

Savings plan

Job summary

Publicis Media Canada in Toronto is seeking a seasoned Programmatic Manager to lead activation, strategy, and DSP/SSP/DMP execution for a portfolio of client campaigns.

You will guide a team, partner with directors, optimize programmatic campaigns, forecast performance, and stay ahead of trends in digital media. A college degree and 4–6 years in digital media are required.

Qualifications

• College or University degree required.
• 4-6 years digital experience focusing on platforms evolution.
• 3 years experience managing DSPs and traders environments.
• 1-2 years experience managing a group of 5+ individuals.
• Operational experience is an asset.
• Perseverance and tenacity.
• Well organized and detail oriented.
• Inquisitive, asks questions, out-of-the-box thinker.
• Accountable.

Responsibilities

• Develop campaign or programmatic strategy with client teams.
• Evaluate data-driven marketing approaches for client campaigns.
• Help Account Supervisors create advanced insights.
• Create programmatic campaigns within DSPs when needed.
• Lead and mentor the team; contribute hands-on when required.
• Collaborate with Director to advance client activation across portfolios.
• Oversee user management across the group and clients.
• Manage forecasts for the book of business.
• Ensure activation teams understand the programmatic landscape for their book of business.
• Share knowledge across the group.
• Stay current with new programmatic tech trends.

Skills

Programmatic strategy

Team leadership

Demand Side Platforms

Operations experience

Analytical mindset

Attention to detail

Problem solving

Accountability

Education

College or University degree

Tools

DSP platforms

Analytics tools

Job description

Company description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

Programmatic Manager is a hard-working, process-oriented people leader that understands digital structures through technology. You are an experienced programmatic executioner where you managed DSP/SSP/DMP structures and maintained a clean working environment for teams working within these technologies. You understand digital strategy and can bring your experience to refine it and create a best-in-class activation for clients. You know what an intersection between client needs – technology capabilities – and strategic direction in digital meets and lead account supervisors to evolve their activation practice. You act as a strategic lead across your book of business and troubleshoot any programmatic tasks that comes your or your team’s way.

Responsibilities

• Develop campaign strategy or programmatic strategy with the internal or external client teams
• Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns for both immediate and long-term levels advancements for clients.
• Help Account Supervisors create advanced actionable insights when needed.
• Create programmatic campaigns within our demand side platforms when the team is in need
• Be the people leader, a mentor and sometimes a doer when needed.
• Work with Director and on your portfolio of clients to advance client knowledge and comfort level in programmatic activation.
• Oversee user management across the group and clients.
• Manage forecasts for your respective book of business.
• Ensure that activation managers have a proper understanding of programmatic landscape as it pertains to their book of business.
• Manage knowledge sharing across within your group
• Keep up with new and innovative programmatic technology trends.

Qualifications

• College or University degree required.
• 4-6 years combined experience in digital with a focus on platforms evolution.
• 3 years of experience managing demand side platforms and working environment for traders.
• 1-2 years of experience managing a group of 5 or more individuals.
• Experienced in operations as asset.
• Perseverance/tenacity.
• Well organized/diligent/detailed oriented is necessary.
• Inquisitive, asks questions, out of the box thinker.
• Accountable.

Additional information

Salary

Transparency matters to us. The salary range for this position is $70,000-$80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Equal Opportunity

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.