Senior Paid Media Strategist — Data-Driven Campaigns

ZENO Group; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Headspace subscription

Paid time off

Bonuses

Tuition assistance

Life insurance

Wellness monthly allowance

Job summary

Zeno Group in Toronto, Canada is seeking a Senior Account Executive, Paid Media to driver integrated paid media programs for a diverse client portfolio across consumer, corporate and healthcare sectors. You will support strategy, campaign execution and optimization, working with analytics partners to drive measurable business outcomes.

The role emphasizes both strategic thinking and hands-on execution, mentoring junior team members and collaborating with cross-disciplinary teams to deliver

Qualifications

• 3+ years of experience in paid media, digital marketing or integrated marketing within an agency or similar environment.
• Experience developing and executing paid media campaigns across social and digital platforms.
• Strong understanding of Meta, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, YouTube and X.
• Familiarity with programmatic display and paid search.
• Experience interpreting analytics and providing campaign recommendations.

Responsibilities

• Develop and execute integrated paid media strategies aligned with client objectives and business goals.
• Manage paid media campaigns across social and digital platforms, optimize delivery and identify opportunities to improve results.
• Analyze campaign performance, create reporting, and translate data into actionable insights for clients.
• Collaborate with strategy, creative, analytics and account teams to ensure program alignment with broader initiatives.
• Relate with clients, manage workstreams, and contribute strategic recommendations to drive business impact.
• Mentor junior team members and support a collaborative team culture.

Skills

Paid media

Digital marketing

Campaign optimization

Analytics reporting

Client collaboration

Mentoring

Tools

Meta Ads Manager

Google Ads

Programmatic display

Job description

Zeno Group in Toronto, Canada is seeking a Senior Account Executive, Paid Media to driver integrated paid media programs for a diverse client portfolio across consumer, corporate and healthcare sectors. You will support strategy, campaign execution and optimization, working with analytics partners to drive measurable business outcomes.

The role emphasizes both strategic thinking and hands-on execution, mentoring junior team members and collaborating with cross-disciplinary teams to deliver