Senior Paid Media Strategist — Data-Driven Growth

Zeno Group Canada; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Paid time off

Job summary

Zeno Group Canada is seeking a Senior Account Executive, Paid Media to drive integrated paid media programs across a diverse client portfolio in consumer, corporate and healthcare sectors. You will work with account teams, strategists and analytics partners to shape strategies, manage execution and optimize performance across digital channels.

You will balance strategic thinking with hands-on execution, leading day-to-day media workstreams, contributing to campaign strategy, mentoring junior

Qualifications

• 3+ years in paid media/digital marketing within an agency
• Experience developing and executing paid media campaigns across platforms
• Strong understanding of paid social platforms (Meta, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, X)
• Experience using Meta Ads Manager and familiarity with Google Ads
• Strong metrics & reporting skills
• Experience mentoring or supporting junior team members

Responsibilities

• Develop and execute integrated paid media strategies aligned with client objectives
• Manage paid media campaigns across social and digital platforms; monitor and optimize performance
• Analyze campaign performance and translate data into actionable insights
• Collaborate with strategy, creative, analytics, and account teams to align with broader initiatives
• Support day-to-day client relationships and provide strategic recommendations
• Mentor junior team members and contribute to a collaborative, growth-oriented environment

Skills

Paid media strategy

Campaign execution

Performance analytics

Project management

Client management

Mentoring

Collaboration

Digital advertising platforms

Strong presentation skills

Job description

Zeno Group Canada is seeking a Senior Account Executive, Paid Media to drive integrated paid media programs across a diverse client portfolio in consumer, corporate and healthcare sectors. You will work with account teams, strategists and analytics partners to shape strategies, manage execution and optimize performance across digital channels.

You will balance strategic thinking with hands-on execution, leading day-to-day media workstreams, contributing to campaign strategy, mentoring junior