Senior Media Planner: Strategy, Insights & Budgets

Publicis Group; Toronto; On-site; CAD 55,000 - 60,000; Full time

Benefits offered by this job

3 weeks vacation to start

Headspace memberships

Wellness and technology credits

Market leading savings plan

Job summary

Zenith, part of Publicis Groupe, is seeking a Senior Planner in Toronto to drive media strategy based on deep human insights. You will contribute to budget allocations, develop insightful media plans, and present strategies to client teams while collaborating with agency partners and media suppliers.

The role emphasizes strong analytical abilities, negotiation skills, and a focus on measurable business outcomes within a dynamic, data-driven environment.

Qualifications

• Bachelor's degree in advertising, marketing, business or communications.
• +3 years in a Media Strategy role.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work within a team, handling high volume workload and tight deadlines.

Responsibilities

• Gather and analyze marketing, industry and human insights data to determine the client’s advertising and media needs.
• Develop understanding of client’s marketing objectives, strategies and media relationships.
• Understand client business and competitive landscape.
• Assist in developing budget allocations across media for strategic plans.
• Present plans to client brand group and senior team for alignment.
• Communicate media objectives and execution guidelines to teams.
• Collaborate with agency partners and media suppliers.
• Maintain relationships with media suppliers and monitor market conditions.
• Develop campaign performance documents and ensure quality control.

Skills

Media strategy

Negotiation

Analytical skills

MS Excel

PowerPoint

Education

Bachelor's degree

Tools

MS Excel

PowerPoint

Job description

Zenith, part of Publicis Groupe, is seeking a Senior Planner in Toronto to drive media strategy based on deep human insights. You will contribute to budget allocations, develop insightful media plans, and present strategies to client teams while collaborating with agency partners and media suppliers.

The role emphasizes strong analytical abilities, negotiation skills, and a focus on measurable business outcomes within a dynamic, data-driven environment.