Senior Media Planner: Data-Driven Strategy & Insights

Publicis Groupe ANZ; Toronto; On-site; CAD 55,000 - 60,000; Full time

Job summary

Zenith is seeking a Senior Planner to join our Strategy team in Toronto. The role focuses on turning human insights into measurable media outcomes, requiring strong analytical and creative thinking, with emphasis on budget allocation and client education.

You will collaborate with agency partners, manage vendor relations, and ensure campaigns align with client objectives. A background in advertising, marketing, and communications is preferred.

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
• +3 years in a Media Strategy role.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
• Demonstrated critical thinking and problem-solving abilities.
• Strong analytical abilities & proficiency in math.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.

Responsibilities

• Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs
• Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship
• Develop understanding of client’s business and competitive landscape
• Assist in developing budget allocations across media resulting in strategic and effective media plans
• Present plans to the client brand group, with assistance of more senior media team
• Clearly communicate media objectives, strategies and executional guidelines to execution teams
• Work closely with agency partners
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
• Utilization and knowledge of syndicated media, research, and other data resources
• Take an active role in client education of the evolution of the media landscape
• Active participation in internal and external status meetings
• Develop/assist with development of POVS
• Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Skills

Communication skills

Negotiation

Teamwork

Analytical thinking

Media research

Education

Bachelor's degree

Tools

MS Excel

MS Word

PowerPoint

Job description

Zenith is seeking a Senior Planner to join our Strategy team in Toronto. The role focuses on turning human insights into measurable media outcomes, requiring strong analytical and creative thinking, with emphasis on budget allocation and client education.

You will collaborate with agency partners, manage vendor relations, and ensure campaigns align with client objectives. A background in advertising, marketing, and communications is preferred.