Senior Media Strategist — Data-Driven Planner

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Zenith, a leading ROI agency, is seeking a Senior Planner in Canada to drive media strategy and insights-driven campaigns. You will analyze market data, shape media plans, and ensure alignment with client objectives while collaborating with cross-functional teams.

You will manage budgets, present recommendations, and stay ahead of media trends, building strong relationships with clients and media partners to deliver measurable outcomes.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, or communications.
• +3 years in a Media Strategy role.
• Strong written and verbal communication and presentation skills.
• Demonstrated negotiating experience.
• Ability to handle high workload and meet deadlines.
• Strong analytical abilities and math proficiency.
• Experience with media research and reporting resources.
• Proficiency with MS Excel, Word and PowerPoint.

Responsibilities

• Gather and analyze marketing and consumer insights data.
• Develop and maintain media planning documents and budgets.
• Present plans to client teams and stakeholders.
• Communicate media objectives and execution guidelines.
• Collaborate with agency partners and suppliers.
• Monitor campaigns and update performance reports.

Job description

Zenith, a leading ROI agency, is seeking a Senior Planner in Canada to drive media strategy and insights-driven campaigns. You will analyze market data, shape media plans, and ensure alignment with client objectives while collaborating with cross-functional teams.

You will manage budgets, present recommendations, and stay ahead of media trends, building strong relationships with clients and media partners to deliver measurable outcomes.