Senior Paid Media Strategist - Programmatic & DV360 Expert

IFG International Financial Group Ltd; Canada; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A large enterprise financial organization is seeking a Senior Specialist in Paid Media for a 12-month contract role. Located in downtown Toronto, this hybrid position will manage digital paid media campaigns across various business sectors. The successful candidate will lead campaign setup, monitor KPIs, and collaborate with internal and external teams to drive performance and achieve business goals. A strong background in programmatic campaign management and stakeholder engagement is essential for this role.

Qualifications

• 3+ years of experience in paid media with a strong focus on programmatic management.
• 3+ years of experience in defining and monitoring KPIs.
• Experience managing stakeholders across internal teams and agency partners.

Responsibilities

• Lead campaign setup and optimization for programmatic channels.
• Define and monitor media KPIs and performance metrics.
• Analyze campaign performance and deliver strategic insights.
• Coordinate with marketing teams to ensure holistic media strategies.

Skills

Paid media experience

Programmatic campaign management

Stakeholder management

Analytical mindset

Tools

DV360

Amazon DSP

Yahoo DSP

CM360

Job description

A large enterprise financial organization is seeking a Senior Specialist in Paid Media for a 12-month contract role. Located in downtown Toronto, this hybrid position will manage digital paid media campaigns across various business sectors. The successful candidate will lead campaign setup, monitor KPIs, and collaborate with internal and external teams to drive performance and achieve business goals. A strong background in programmatic campaign management and stakeholder engagement is essential for this role.