Senior Manager, Marketing Operations

Coalition Inc; Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking a dynamic Marketing Operations Manager to redefine the future of cyber insurance and security. In this pivotal role, you will spearhead the marketing operations roadmap, manage a talented team, and oversee the marketing tech stack. Your expertise in marketing automation and CRM integration will be crucial in driving the success of our marketing initiatives. This remote-first organization fosters a collaborative and inclusive culture, empowering you to make a real impact while protecting businesses from digital risks. Join us and be part of a mission-driven team that values character, humility, and innovation.

Qualifications

• 7+ years of marketing operations experience in a fast-growing company.
• Experience with marketing automation systems and CRM integrations.

Responsibilities

• Define the Marketing Operations roadmap and drive accountability for success.
• Manage the marketing tech stack and lead a passionate marketing ops team.

Skills

Marketing Operations

Project Management

Data Analysis

Communication Skills

Problem Solving

Digital Marketing

Email Marketing

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Looker

Job description

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

About the role

Just as Coalition is redefining the possible for cyber insurance & security, the role will drive our tech stack and operations into the future. While we’ve built a strong foundation of tech and processes supporting our $1b+ cyber insurance practice, you’ll have the unique opportunity, and mandate, to drive innovation with AI and integrate our platforms under a CDP. You will also inherit a talented team of campaign operations and integration managers operating at a high level. Lastly, you will drive and scale the lead management capabilities underpinning our nascent cybersecurity SaaS business.

The ideal candidate will have domain experience in building out system architecture across marketing automation, CRM and other 1st and 3rd party platform and tool integrations. Experience with lead lifecycle management, lead source and attribution schemes and instrumenting data for clean reporting is also a must. If you relish in designing systems, setting direction and then rolling up your sleeves to get it done, you’ll love working here.

Responsibilities

• Define the Marketing Operations roadmap, lead adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success.
• Own Coalition’s marketing tech stack; manage the strategy, evaluation, strategic implementation, and maintenance of tools and technologies. Marketo and SFDC experience required.
• Lead a marketing ops team that is passionate about high quality results and collaborates cross-functionally with business and sales operations.
• Monitor and maintain data integrity and health within marketing systems of record. Manage, grow, and audit marketing database to power analytics, contact and account augmentation, and drive targeting and segmentation work.
• Support the execution of marketing campaigns by driving coordination across various marketing functions. Own the systems and processes related to Coalition’s buyer's journey through campaign management.
• Define lead management and scoring criteria and operationalize the process through marketing automation systems. Collaborate with Marketing and Sales Operations to ensure an efficient and comprehensive lead routing process.
• Oversee the evolution of measurement framework to measure marketing effectiveness, campaign execution, and spend allocation decisions. Work with cross-organization teams to develop analytics and build visibility across program performance.

Skills and Qualifications

• Bachelor's Degree is required.
• 7+ years of marketing operations experience at a fast-growing company.
• 2+ years of management experience.
• Experience operating marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools.
• Proficiency in data analysis/visualization tools (Looker) is a plus.
• Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing.
• Excellent project management and communication skills.
• Strong analytical skills and business acumen.
• Proficiency in analyzing, setting priorities, and solving complex problems effectively.
• Exceptional verbal and written communication skills.
• Outstanding work ethic and sense of ownership and accountability.
• Comfort with change in a fast-paced startup environment.

Why Coalition?

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.

Accommodations

Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at [e-mail].