Senior Marketing Operations Manager

Twilio; Alberta; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking a Senior Marketing Operations Manager to lead the charge in optimizing the marketing funnel. This role involves managing lead scoring, integrating technologies, and ensuring seamless lead flow between Marketing and Sales. You will be at the heart of the marketing operations, working cross-functionally to enhance performance and drive results. If you are passionate about marketing technology and have a knack for problem-solving, this is the perfect opportunity to make a significant impact in a dynamic environment that values diversity and inclusion. Join a team that empowers you to unleash your potential and contribute to meaningful change.

Benefits

Generous Time-Off

Parental Leave

Wellness Leave

Healthcare

Retirement Savings Program

Volunteering Support

Donation Matching

Qualifications

• 5+ years in Marketing Operations with strong Marketo expertise.
• Experience in B2B sales and marketing processes.
• Proficient in CRM and marketing tech stack integrations.

Responsibilities

• Manage lead scoring and ensure smooth lead routing to Sales.
• Implement marketing technologies focusing on demand creation.
• Document lead management processes and optimize the tech stack.

Skills

Marketing Operations

Lead Scoring

Problem-Solving

Communication Skills

Data Privacy Best Practices

Technical Understanding of Marketo

B2B Sales and Marketing Funnels

Integration Experience

Product-Led Growth Marketing

Education

Marketo Certification

Tools

Marketo

Salesforce

Qualified

Segment

Clearbit

ZoomInfo

Swoogo

BigMarker

Tableau

Looker

Job description

Join the team as Twilio’s next Senior Marketing Operations Manager on the Marketing Operations team.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This role is a cross-functional team player responsible for architecting and managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel.

Responsibilities

In this role, you’ll:

• Own and influence “the Lead Factory”. Own Twilio’s implementation of lead scoring including working with analytics to optimize and release updates/new models.
• Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales.
• Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations.
• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.
• Own the integration between Marketo and Salesforce and troubleshoot any issues that arise.
• Oversee and optimize the marketing technology stack, including Marketo, Salesforce, data enrichment technologies, and other relevant tools such as Qualified and Workato.
• Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy.
• Build strong working relationships with marketing and cross functional stakeholders.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply.

Required:

• 5+ years of Marketing Operations experience with a deep technical understanding of Marketo.
• Understanding of typical B2B sales and marketing funnels, definitions, and processes.
• Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.
• Experience across marketing tech stack including: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), enrichment tools (Clearbit, ZoomInfo), event management (Swoogo preferred), webinar (BigMarker preferred), and analytics (Tableau, Looker).
• Experience with Marketo to Salesforce custom integrations and API webhooks.
• Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing.
• Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
• Marketo Certified Expert
• Experience with Marketo implementations
• Understanding of Product-led growth (PLG) marketing

Location

This role will be based in Canada, within the provinces of Alberta, British Columbia, or Ontario.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

Applications for this role are intended to be accepted until January 15, 2025 but may change based on business needs.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.