Marketing Operations Manager

Ascend FS; Toronto; Hybrid; CAD 120,000 - 140,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Manager, where you'll leverage your expertise in email marketing and CRM operations to drive impactful campaigns. Collaborate with diverse teams to enhance CRM strategies and ensure seamless execution. This role offers the excitement of a startup with the stability of an established leader, allowing you to make a real difference in the world of digital fundraising. If you're detail-oriented, organized, and passionate about data-driven marketing, this is your chance to thrive in a hybrid work environment that values your contributions.

Benefits

Hybrid work environment

Leadership support for learning and development

Meaningful work with a mission-driven team

Qualifications

• 3-5 years of experience managing technical CRM/email platforms.
• Proficient in HTML/CSS and dynamic content tools.

Responsibilities

• Manage all workspaces in Customer.io and maintain CRM data pipelines.
• Build and optimize campaigns, workflows, and transactional messages.

Skills

HTML

CSS

Liquid

SQL

CRM Management

Email Deliverability

Data Analysis

Tools

Customer.io

Twilio

Job description

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We’re revolutionizing the future of digital fundraising, with over $1.5B raised through our industry-leading platform. Trusted by 800+ organizations worldwide — from your favourite NBA team’s gameday 50/50, to your local hospital foundation’s lottery.

As we expand into exciting new territory — like NCAA sports and multi-charity lottery programs — we’re looking for bold, technical, and impact-driven marketers to join our growing team. The energy and opportunity of a startup, with the stability of an established leader. Are you ready to Ascend?

YOUR ROLE

As Marketing Operations Manager, you’ll be our in-house expert in email marketing and CRM operations. You’ll help shape how we connect with millions of people annually through data-powered, high-performing campaigns — supporting our mission to help charities and hospital foundations across the continent.

You’ll collaborate closely with marketing, tech, and program teams to deliver best-in-class CRM strategies and seamless technical execution.

WHAT YOU’LL DO

• Become our Customer.io expert, managing all workspaces and owning relationships with Customer Success teams.
• Spin up new workspaces as needed and lead domain/IP warm-ups.
• Partner with the data lead to maintain clean, reliable CRM data pipelines that power segmentation, automation, and personalization.
• Build, manage, and optimize campaigns, workflows, transactional messages, and event-based automations.

Data Management & Integrations

• Ensure data syncs are flowing properly across platforms by working closely with our tech/data teams.
• Manage day-to-day data hygiene including list imports, dynamic segmentation, and real-time personalization.
• Create and maintain preference centers to minimize unsubscribes and maintain engagement.

Campaign Execution & Optimization

• Build and QA emails when needed using HTML, CSS, and Liquid.
• Manage segmentation, scheduling, and QA for high-volume campaigns.
• Monitor and improve email deliverability, unsubscribe rates, and domain/IP reputation.
• Manage Twilio and other third-party integrations to support SMS and multi-channel campaigns.
• Support testing and optimization through A/B tests and automation experiments.

Reporting & Insights

• Analyze performance reporting from Customer.io and Google Analytics to identify trends and insights.
• Share learnings with the marketing team to iterate and improve strategy.
• Identify opportunities to develop new segments and test hypotheses to improve engagement.

WHAT YOU’VE DONE

• 3–5 years of hands-on experience managing technical CRM/email platforms.
• Proficient in HTML/CSS and dynamic content tools (e.g., Liquid).
• Experience with email deliverability best practices and domain/IP management.
• Familiarity with SQL, integrations, and third-party platforms like Twilio.
• Proven track record of launching and optimizing complex automated journeys.
• Data-first mindset — you’re comfortable diving into reports, spotting issues, and recommending improvements.

WHO YOU ARE

• Detail-Oriented: You catch every broken link, typo, and dynamic content miss.
• Organized: You manage multiple campaigns, workflows, and priorities with ease.
• Collaborative: You work well across tech and marketing — and speak both “languages.”
• Resourceful: You love solving problems, even when the solution isn’t obvious.
• Proactive: You take ownership, run with ideas, and constantly look for ways to improve.
• Customer-Centric: You understand how to turn data into more personalized, impactful customer experiences.
• Curious: You keep up with what’s new and what’s next in CRM, automation, and tech-powered marketing.

WHY WORK AT ASCEND?

• A team that’s curious, passionate, and driven to do meaningful work.
• Real opportunity to shape how we grow our CRM function and marketing automation strategy.
• Leadership support that’s deeply invested in your learning and development.
• A mission you can be proud of — we help nonprofits, charities, and hospitals do more good.
• Hybrid work environment: 3 days in our lake-view downtown Toronto office, 2 days remote.

AscendFS is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

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