Associate Marketing Operations Manager

GitLab; Canada; Remote; USD 56,000 - 120,000; Full time

Job summary

An innovative company is seeking a Marketing Operations Associate to bridge campaign strategy and execution. In this dynamic role, you'll manage marketing campaigns using advanced technologies, ensuring brand consistency and optimizing lead conversion. You will leverage tools like Marketo and AI to enhance campaign efficiency while collaborating with teams to meet automation needs. This position offers a remote work environment with flexible paid time off and various benefits, making it an exciting opportunity for those passionate about marketing technology and operations.

Benefits

Health Benefits

Flexible Paid Time Off

Equity and Stock Purchase Plans

Parental Leave

Home Office Support

Qualifications

• Experience with Marketo or similar platforms is essential.
• Strong data management skills and knowledge of email marketing best practices.

Responsibilities

• Manage marketing campaigns from start to finish using advanced technologies.
• Execute end-to-end Marketo campaigns ensuring brand consistency.

Skills

Marketo

Email Marketing

Data Management

Project Management

HTML/CSS

CRM Systems

AI Tools

Tools

Asana

Iterable

Salesforce

Job description

Join to apply for the Associate Marketing Operations Manager role at GitLab

About GitLab

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. We embrace AI as a core productivity multiplier, encouraging all team members to incorporate AI into their workflows to drive efficiency, innovation, and impact across our global organization.

Role Overview

As a Marketing Campaign Operations Associate, you will be the key link between campaign strategy and execution. You will manage marketing campaigns from start to finish, using advanced technologies to expand our reach. Your role involves mastering our automation platforms to execute customer journeys via email, landing pages, and forms, troubleshooting technical issues, and developing expertise in marketing automation and system integrations to optimize lead conversion.

Responsibilities

1. Execute end-to-end Marketo campaigns, including building emails, landing pages, and forms, ensuring brand consistency
2. Create and manage email nurture programs with proper segmentation and personalization
3. Implement process improvements for campaign execution and Marketo administration
4. Maintain data quality across marketing systems by managing duplicate records and standardizing data
5. Develop data governance procedures to ensure data integrity
6. Assist with prospect list management, including cleansing and enrichment
7. Build smart lists in Marketo for geographic and account-based marketing
8. Utilize AI tools to enhance campaign efficiency and personalization
9. Collaborate with teams to understand and implement marketing automation needs

Qualifications

1. Experience with Marketo, Iterable, or similar platforms (or willingness to learn)
2. Experience with project management tools like Asana or GitLab is a plus
3. Knowledge of email marketing best practices
4. Strong data management skills
5. Basic understanding of CRM systems, preferably Salesforce
6. HTML/CSS skills for email and landing page customization are a plus
7. Self-motivated with a desire to learn independently
8. Curiosity about marketing technology and AI
9. Excellent communication skills in English
10. Alignment with GitLab's values

Team and Benefits

The Marketing Operations team supports the entire marketing organization by managing technology, streamlining processes, and ensuring data quality. We work in a fast-paced, remote environment, continuously evolving our capabilities.

• Health, financial, and well-being benefits
• Remote, asynchronous work environment
• Flexible paid time off
• Resource groups and growth funds
• Equity and stock purchase plans
• Parental leave and home office support

Additional Information

We welcome candidates with varying experience levels. The salary range for residents in specified locations is $56,000—$120,000 USD. Roles are remote with location eligibility considerations. Please review our Privacy Policy and EEO policies. We are an equal opportunity employer committed to diversity and inclusion.