Marketing Manager, Safety Products

Lock Search Group; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company dedicated to creating life-saving solutions as a Marketing Manager for safety products. This dynamic role involves promoting a technical B2B product portfolio, executing marketing strategies, and collaborating with cross-functional teams. You will be integral in launching innovative safety products and ensuring their success in the market. With a hybrid work arrangement, this position offers an exciting opportunity to make a meaningful impact in the safety technology sector. If you're passionate about marketing and want to contribute to a global leader in safety, this role is perfect for you.

Qualifications

• 5+ years of experience in industrial product marketing and safety products.
• Bilingual in English and French is an asset.

Responsibilities

• Perform market research to drive growth in the safety business.
• Design and execute marketing strategies for product launches.
• Manage product portfolio and pricing strategies.

Skills

Microsoft Excel

SAP

Communication Skills

Presentation Skills

Market Research

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Engineering

Job description

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Become part of a forward-thinking company that’s dedicated to making a meaningful difference! Join a passionate, innovative team that values collaboration and results, and be part of a global effort to create life-saving solutions.

COMPANY PROFILE

Our client is a global leader in safety technology, dedicated to protecting, supporting, and saving lives through innovative solutions. Recognizing their employees as the cornerstone of their success, they prioritize expertise and well-being, a strategy that has fueled their ongoing growth. As a result of their recent expansion in the Canadian market, they expanding their ranks, seeking to add an experienced Marketing Manager, Safety Products to their talented team.

POSITION OVERVIEW

The successful candidate will be a dynamic and strategic Marketing Manager with demonstrable experience promoting a technical B2B product portfolio, ideally in the safety and/or emergency response sectors. Working closely with the Product Portfolio Manager and reporting to the Director of Marketing, the Marketing Manager will be integral in developing, launching, and managing a variety of safety products, including detection and protection systems (i.e. SCBA’s). The key responsibilities will include executing product strategies, supporting product lifecycle management, and ensuring successful product launches.

This position offers a hybrid work arrangement and is based in Mississauga Ontario.

KEY RESPONSIBILITIES

• Perform comprehensive market research and analysis to drive the growth of the safety business across key segments, such as emergency response.
• Design and execute localized marketing strategies for product launches, overseeing every phase from ideation to implementation.
• Oversee the daily management of company’s product portfolio, including pricing, inventory tracking, and system performance monitoring.
• Partner with Sales, Communications, and Marketing teams to clearly communicate product features and advantages across various channels.
• Lead technical writing and product documentation efforts in collaboration with the Marketing Communications team.
• Manage the allocation of product demo units and coordinate logistics for trade shows and industry events.
• Represent the company at industry events, conferences, and trade shows, which may include speaking opportunities.
• Monitor market pricing trends and propose pricing strategies and adjustments, spearheading the execution of updated pricing policies.
• Develop product literature, whitepapers, case studies, and sales materials to support marketing and sales initiatives.
• Provide continuous field support to sales teams and channel partners, including technical training and assistance with RFPs.

QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Engineering, or a related field, or equivalent experience.
• Experience: 5+ years of experience in industrial product marketing and safety products, including gas detection, breathing apparatus, and emergency response.
• Skills: Advanced Microsoft Excel and SAP proficiency. Strong communication and presentation skills. Ability to work collaboratively in a fast-paced, matrixed environment.
• Languages: Bilingual in English and French – an asset.
• Physical Requirements: Ability to occasionally carry equipment weighing up to 30 pounds.
• Other Requirements: Valid driver’s license and international travel documents.

If you have the qualifications to thrive in this role and would like to learn more, please apply in confidence using the "Apply" button for immediate consideration.

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Manufacturing

Referrals increase your chances of interviewing at Lock Search Group by 2x

Sign in to set job alerts for “Product Marketing Manager” roles.

Senior Marketing Manager, Brand & Social

Associate Brand Manager, Adult Cereal - Canada

Senior Brand Manager - Meals & Baking Canada

Associate Manager, Consumer Retention Marketing

Senior Assistant Brand Manager - Dove Men + Care Skin Cleansing & Masterbrand

Product Marketing Manager, Auth0 - Security and Consumer Apps

Digital Manager, Brand Marketing, No Frills

Digital Manager, Brand Marketing, No Frills

Shopper Marketing Specialist – Danone Canada

Senior Product Marketing Manager, Amazon Canada

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.