Senior Customer Marketing Architect (AI-Powered Lifecycle)

Clio; Calgary; Hybrid; CAD 110,000 - 149,000; Full time

Benefits offered by this job

Hybrid work environment

Top-tier health benefits (medical, 
d


20 days off per year

Counseling benefit

RRSP matching

RESP contribution

Clioversary recognition program

Job summary

Clio is seeking a Senior Customer Marketing Manager to lead the customer marketing strategy and lifecycle initiatives. The role focuses on crafting AI-driven journeys, driving product adoption, and aligning Marketing, Sales, and Customer Success around data-driven decisions.

You will build scalable programs, own end-to-end execution, and measure impact with analytics. This is a backfill for a fixed-term contract with hybrid work options in Canada.

Qualifications

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation.
• Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Excellent relationship-building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development

Responsibilities

• Architect AI-driven customer journeys from onboarding through expansion with clear triggers and next-best-action logic across teams.
• Plan and run webinars, social content, community posts to drive product adoption and feature awareness.
• Collaborate with Product Marketing to translate roadmap releases into customer-facing campaigns.
• Build AI into the operating model for customer engagement from signal detection to next steps.
• Define and track engagement metrics to measure impact on product usage and customer engagement.
• Monitor program performance and provide data-driven recommendations for improvement.

Skills

B2B SaaS marketing

AI-powered marketing

Communication skills

Relationship building

Analytical skills

Cross-functional collaboration

Project management

Salesforce

HubSpot

Asana

Tools

Salesforce

HubSpot

Pendo

Asana

Job description

Clio is seeking a Senior Customer Marketing Manager to lead the customer marketing strategy and lifecycle initiatives. The role focuses on crafting AI-driven journeys, driving product adoption, and aligning Marketing, Sales, and Customer Success around data-driven decisions.

You will build scalable programs, own end-to-end execution, and measure impact with analytics. This is a backfill for a fixed-term contract with hybrid work options in Canada.