Senior Marketing Manager - Customer Engagement

Recruit Action inc.; Toronto; Sur place; CAD 98 000 - 127 000; Plein temps

Avantages offerts par ce poste

16-month assignment

Hybrid work (Tue-Thu in-office)

Résumé du poste

Zohorecruit is seeking an accomplished Marketing Manager in Toronto to shape data-driven marketing plans across MarTech, Personalization, Product, Distribution and Creative teams. You will lead omni-channel campaigns, deliver KPI-driven outcomes, and drive AI-driven insights and workflow automation to boost engagement.

You will influence senior stakeholders, manage cross-functional initiatives, and ensure messaging consistency while maximizing business impact.

Qualifications

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience and proven ability to lead digital campaigns.
• Strong understanding of digital media, content strategy, and online marketing best practices.

Responsabilités

• Lead the development of data-driven marketing strategies and integrated plans.
• Collaborate with MarTech, Product, Digital Experience, and Analytics teams to provide strategic recommendations.
• Manage omni-channel marketing plans and ensure messaging consistency while delivering KPIs.

Connaissances

Strategic thinking

Influence decision-making

Data-driven marketing

Cross-functional collaboration

A/B testing

Formation

Bachelor's degree in marketing

Outils

Salesforce Marketing Cloud

Adobe Customer Data Platform

Adobe Analytics

PowerBI

Description du poste

This role requires strong strategic thinking, the ability to influence decision-making across multiple teams, and a proven track record of delivering measurable marketing impact. The Manager will work closely with MarTech and Personalization, Product, Distribution, Creative, Analytics, Customer Centricity and Technology teams to shape marketing plans, oversee execution, and ensure alignment with key business objectives. The successful candidate will continuously evaluate opportunities to leverage AI-driven insights, content generation, and workflow automation to improve marketing outcomes and member engagement.

What is in it for you?

• Salaried: $50-55 per hour.
• Incorporated Business Rate: $60-65 per hour.
• 16-month temporary job assignment
• 37.5-hour work week
• Hybrid work with in-office days Tuesday to Thursday.

Responsibilities:

• Lead the development of data-driven marketing strategies and integrated plans that support business goals.
• Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.
• Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes.
• Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams.
• Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met.
• Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets.
• Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact. Present results, key insights, and recommendations to senior stakeholders and cross-functional partners.
• Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions.

What you will need to succeed:

Required qualifications

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience. Proven experience developing and leading digital marketing strategies and campaigns.
• Strong understanding of digital media, content strategy, and online marketing best practices.
• Strong analytical skills with the ability to measure and optimize campaigns using insights and data. Experience with A/B testing, campaign optimization, and performance metrics.
• Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI).
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).
• Experience in Group Benefits, healthcare, or related industries is highly valued.