Lifecycle Growth Architect

Lyft Inc; Toronto; Híbrido; CAD 122.000 - 153.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Extended health and dental coverage

Mental health benefits

Health Care Savings Account

Descripción de la vacante

Lyft Inc. is seeking a Growth Marketing leader in Toronto to own the lifecycle marketing strategy and experiment program.

You will collaborate with Product, Engineering, Analytics and Marketing to design, test, and optimize incentive and non‑incentive messages across email, push, SMS and in‑app channels. The role requires building scalable journeys, translating results into actionable insights, and partnering with design and copy to drive impactful campaigns while leveraging AI tools for

Formación

• 6+ years in growth marketing or similar field.
• Strong SQL skills to pull and QA data independently.
• Systematize experiment prioritization with impact scores and clear success metrics.
• Translate complex results into actionable insights for broad audiences.
• Experience advocating priorities cross-functionally without direct authority.
• Create tight, effective briefs and iterate with designers/copywriters.

Responsabilidades

• Own lifecycle marketing strategy for your audience, define channel mix and prioritization.
• Build and manage an experimentation program from ideation to results with clear tests.
• Partner with Engineering, Product, Data Science to unlock platform capabilities and roadmaps.
• Own performance reporting with metrics and next steps for stakeholders.
• Drive creative strategy across email, push, SMS and in-app with a strong feedback loop.
• Apply behavioral science to inform message sequencing, timing, and incentives.

Conocimientos

SQL

Experiment prioritization

Cross-functional collaboration

Creative briefs

AI tools usage

Herramientas

Claude AI

Cursor AI

Descripción del empleo

Lyft Inc. is seeking a Growth Marketing leader in Toronto to own the lifecycle marketing strategy and experiment program.

You will collaborate with Product, Engineering, Analytics and Marketing to design, test, and optimize incentive and non‑incentive messages across email, push, SMS and in‑app channels. The role requires building scalable journeys, translating results into actionable insights, and partnering with design and copy to drive impactful campaigns while leveraging AI tools for