Growth Marketer

Vendasta Technologies; Saskatoon; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

AI-first organization

High-performance culture

Professional development tracks

Job summary

Vendasta Technologies is seeking a Growth Marketer to own the full customer lifecycle from onboarding to retention in a fast-growing B2B SaaS environment. You will design, implement and optimize multi-channel journeys across email, in-app messaging, push notifications, and webinars to activate, engage and upsell customers.

You will leverage HubSpot, Marketo or Salesforce to automate journeys, test messaging, and personalize content with AI-driven insights, driving activation, conversion and

Qualifications

• At least 5 years of lifecycle or retention marketing experience, preferably in B2B SaaS.
• Experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).
• Ability to make data-driven decisions, write clear customer-focused copy, and run multiple campaigns simultaneously.

Responsibilities

• Own lifecycle strategy for onboarding, activation, engagement, upsell and retention across segments.
• Plan and launch multi-channel campaigns (email, in-app, push, webinars) for each stage.
• Build and improve automated journeys using data and behavioral triggers; personalize touchpoints.

Skills

Lifecycle marketing

Retention marketing

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Salesforce

Job description

Are you energized by turning new sign-ups into loyal, growing customers? Does building the email, in-app and automated journeys that take someone from first login to long-term value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and stay.

About the Job

Getting a customer is only the start. This role owns what happens next: onboarding, activation, engagement, upsell and retention. You'll design and run cross-channel lifecycle programs that send the right message at the right time, built on customer data, behavioral triggers and automation. You'll use AI to personalize at scale and test faster, and you'll measure your work by activation, conversion, churn and lifetime value.

Your Impact

As a Growth Marketer you'll work with Product Marketing, Content, Sales, Customer Success and RevOps to:

• Own the lifecycle strategy for onboarding, activation, engagement, upsell and retention across customer segments.
• Plan and launch multi-channel campaigns across email, in-app, push and webinars, built for each stage of the customer journey.
• Build and keep improving automated journeys in tools like HubSpot or Marketo, using customer data and behavioral triggers to personalize each touchpoint.
• Find the gaps in existing lifecycle flows and launch new programs that lift engagement and retention.
• Run A/B tests on copy, creative, cadence and channel mix, and report on engagement, conversion, churn and lifetime value with RevOps.
• Use AI to write and refine messaging, segment audiences and automate reporting, and share what works with the rest of the Demand Gen team.

What You Bring to the Table

• You have at least 5 years of experience in lifecycle or retention marketing, ideally in B2B SaaS.
• You know segmentation, behavioral targeting and trigger-based automation well, and you've built journeys in marketing automation and CRM platforms such as HubSpot, Marketo or Salesforce.
• You make decisions from campaign data, you write clear, customer-first copy, and you can run several campaigns at once without dropping one.
• You already use AI tools in your day-to-day work to generate and test content, build segments or predict churn.
• You're ready to bring those workflows to a team. It's an asset if you know SaaS metrics and customer health signals such as activation rate and churn, and a degree in Marketing, Communications, Business or a related field is a plus.

Perks

Join the Vendasta team, where your professional mastery and intellectual growth drive our platform forward. Step into an AI-first organization built for elite problem solvers who thrive on tackling complex business challenges and scaling sophisticated, automation-driven solutions.

Accelerate your professional trajectory through rigorous learning tracks, continuous operational development, and exposure to cutting-edge AI methodologies designed to push the boundaries of the B2B SaaS industry. We are bound by a high-performance culture rooted in our core values—Drive, Innovation, Respect, and Agility—where the true reward is the complexity of the challenge and the scale of your global impact. At Vendasta, you will find the infrastructure to build, the ecosystem to innovate, and an elite peer group required to sharpen your expertise.

Master your craft. Solve the impossible. Build the future of SaaS with us.