Senior Customer Marketing Manager — Lifecycle & Growth

Clio; Calgary; Hybrid; CAD 110,000 - 149,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

Hybrid work

20 days PTO

Counseling benefit

RRSP matching

RESP contribution

Clioversary program

Job summary

Clio, the global leader in legal AI technology, is seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto. You will own end-to-end marketing programs for our small business customer segment, with a focus on cross-sell, upsell and expansion across the post-purchase lifecycle.

You are a growth-minded, customer-focused marketer with 5+ years in B2B SaaS, strong writing and verbal skills, and proficiency with marketing automation, CRM and

Qualifications

• 5+ years in a B2B SaaS Customer Marketing or similar role with independent results.
• Excellent written and verbal communication; capable of creating engaging content.
• Strong understanding of sales/marketing tech incl. automation and CRM.
• Solid project management skills; comfortable with Asana or similar.

Responsibilities

• Manage end-to-end marketing programs across the post-purchase lifecycle with cross-sell focus.
• Own ideation, planning and execution for cross-selling multiple products tied to sales targets.
• Build multi-channel program plans (email, digital, events, in-product).
• Own KPI and funnel reporting including revenue targets and budgets.
• Develop AI-powered workflows to speed campaigns and insights.
• Collaborate with sales, marketing, product, and leadership across Clio.

Skills

Customer Marketing

Growth Marketing

Demand Generation

Program Management

Data-Driven Marketing

Cross-functional collaboration

Tools

Asana

Marketing Automation

CRM

Analytics Platforms

Job description

Clio, the global leader in legal AI technology, is seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto. You will own end-to-end marketing programs for our small business customer segment, with a focus on cross-sell, upsell and expansion across the post-purchase lifecycle.

You are a growth-minded, customer-focused marketer with 5+ years in B2B SaaS, strong writing and verbal skills, and proficiency with marketing automation, CRM and