Lifecycle Marketing Leader - Retention & Loyalty

AlgaeCal Inc.; Calgary; On-site; CAD 102,000 - 138,000; Full time

Benefits offered by this job

Healthcare package

Team events

Bank holidays

Dog friendly office

Professional development support

Casual dress code

Job summary

AlgaeCal Inc. is seeking a Customer Lifecycle Manager to own lifecycle marketing across email, SMS, and push, with segmentation and automated journeys focused on retention and loyalty.

You will drive one-to-one, personalized campaigns at scale using Braze, Klaviyo, or SFMC, and guide the team to deliver measurable improvements in customer lifetime value. You’ll lead campaigns, optimize personalization, and build data-driven segmentation while expanding SMS and push channels.

Qualifications

• 3+ years in email and database marketing or related field.
• 2+ years of people management experience.
• Proven automated journeys across multi-channel touchpoints.
• 3+ years with Braze, Klaviyo, SF Marketing Cloud, and/or Salesforce.
• Familiar with rewards, loyalty programs and lead funnels.
• Data-driven with strong analytics to measure program effectiveness.
• Strong segmentation, consumer marketing principles, and multi-channel know-how.
• Excellent organization, detail orientation, and project management.
• Experience in health/supplement space is a plus.

Responsibilities

• Lead, coach, and develop the lifecycle marketing team.
• Create and manage automations and campaigns to boost retention and loyalty.
• Improve personalization across email, SMS, push, and other channels.
• Build segmentation strategies to reach the right audience.
• Scale customer journeys in SFMC, Klaviyo, or Braze and optimize with tests.
• Oversee automation performance and expand other owned channels.

Skills

Leadership

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Customer segmentation

A/B testing

Data analytics

Loyalty programs

Multi-channel marketing

Tools

Braze

Klaviyo

SFMC

Salesforce

Job description

AlgaeCal Inc. is seeking a Customer Lifecycle Manager to own lifecycle marketing across email, SMS, and push, with segmentation and automated journeys focused on retention and loyalty.

You will drive one-to-one, personalized campaigns at scale using Braze, Klaviyo, or SFMC, and guide the team to deliver measurable improvements in customer lifetime value. You’ll lead campaigns, optimize personalization, and build data-driven segmentation while expanding SMS and push channels.