Lifecycle Marketing Strategist, Automated Journeys (Hybrid)

Meridian-Credit-Union; St. Catharines; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Meridian Credit Union in St. Catharines is seeking a Senior Specialist, Lifecycle Marketing (18 Month Contract) to design, build, and optimize automated journeys for Members and Prospects across the full lifecycle using Dynamics 365 for Marketing.

In an agile environment, you will partner with Marketing Strategy, Marketing Operations, Analytics, IT, and Lines of Business to plan, map, govern, and execute journeys that are timely, relevant, and personalized while driving growth and member

Qualifications

• 3 to 5 years of journey development experience.
• Experience in a financial institution environment is an asset.
• Undergraduate degree in Technology, Marketing, or Business.

Responsibilities

• Design, build, and optimize automated member journeys across lifecycle.
• Partner with Marketing Strategy, Operations, Analytics, IT and lines of business.
• Monitor performance, test, and continuously improve journeys.

Skills

CRM Marketing

Dynamics 365 Marketing

Marketing Automation

Power BI

Excel

Data analysis

Education

Undergraduate degree in Technology, Marketing, or Business

Tools

Dynamics 365

Python/R

Job description

Meridian Credit Union in St. Catharines is seeking a Senior Specialist, Lifecycle Marketing (18 Month Contract) to design, build, and optimize automated journeys for Members and Prospects across the full lifecycle using Dynamics 365 for Marketing.

In an agile environment, you will partner with Marketing Strategy, Marketing Operations, Analytics, IT, and Lines of Business to plan, map, govern, and execute journeys that are timely, relevant, and personalized while driving growth and member