Marketing Director

Placements24; Kimberley; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Health, dental, and vision coverage

Professional development and events

Job summary

Placements24 in Kimberley is seeking a Marketing Director to lead our marketing initiatives, shaping brand strategy and driving customer growth. You will supervise a team, develop integrated channels, and ensure ROI across campaigns in a hybrid work environment.

The role requires 7+ years in marketing, including 3+ years in senior leadership, with proven success in digital, content, and social campaigns. You will partner with sales, product, and creative teams to elevate our market presence.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 7+ years in marketing, with at least 3 years in a Marketing Director or senior management role.
• Proven track record of developing and executing successful marketing campaigns, with experience in Northern Cape region advantageous.
• Strong understanding of digital marketing, SEO, SEM, content marketing, and social media strategy.

Responsibilities

• Develop and implement integrated marketing strategies across digital, content, social media, and traditional advertising.
• Manage the marketing budget with focus on measurable ROI and resource optimization.
• Lead and mentor the marketing team to foster creativity, collaboration, and high performance.
• Analyze market trends, customer insights, and campaign performance to refine strategies and identify opportunities.
• Oversee brand management to ensure consistency and impact across communications.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Content marketing

Social media strategy

Leadership

Project management

Education

Bachelor's degree in Marketing/Communications/Business Administration

Job description

About the Role

Our client is seeking a creative and strategic Marketing Director to lead their marketing initiatives. Based in Kimberley , this role will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and foster customer loyalty. You will lead a team of marketing professionals, leveraging a hybrid work model to maximize collaboration and flexibility. This is an excellent opportunity to shape the brand's narrative and drive market growth.

Key Responsibilities

• Develop and implement integrated marketing strategies across various channels, including digital, content, social media, and traditional advertising.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and measurable ROI.
• Lead and mentor the marketing team, fostering creativity, collaboration, and high performance.
• Analyze market trends, customer insights, and campaign performance to refine strategies and identify new opportunities.
• Oversee brand management, ensuring consistency and impact across all communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of progressive experience in marketing, with at least 3 years in a Marketing Director or senior management role.
• Proven track record of developing and executing successful marketing campaigns, with experience in the Northern Cape region being advantageous.
• Strong understanding of digital marketing, SEO, SEM, content marketing, and social media strategy.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work environment promoting work-life balance.
• Comprehensive health, dental, and vision coverage.
• Opportunities for professional development and attending industry events.
• A creative and collaborative work environment with significant growth potential.