Real Estate Marketing and Communications Manager

Placements24; Kimberley; On-site; CAD 52,000 - 77,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative work environment

Opportunity to shape strategy

Access to marketing tools

Job summary

Placements24 is seeking a Marketing and Communications Manager for a dynamic real estate agency based in Kimberley. The role focuses on elevating the brand, creating compelling property content, and driving lead generation across digital, print, and social channels.

You will oversee all marketing efforts, manage campaigns, and ensure a consistent message to clients and the wider community in Kimberley and the Northern Cape.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in marketing and communications, preferably within real estate.
• Proven experience developing and executing successful marketing strategies, including digital marketing.
• Excellent content creation skills (writing, editing, visual storytelling).
• Proficiency in social media management, SEO/SEM, and digital advertising platforms.

Responsibilities

• Develop and implement integrated marketing and communication strategies for the agency and its listings.
• Manage the creation of compelling marketing collateral, including property brochures, online listings, social media content, and advertisements.
• Oversee digital presence, including website management, SEO optimization, and social media engagement.
• Plan and execute digital marketing campaigns to generate leads and promote properties.
• Develop and manage public relations activities, including press releases and media outreach.
• Analyze marketing campaign performance and provide reports on ROI and metrics.
• Ensure brand consistency across all marketing materials and channels.
• Collaborate with agents and leadership to understand marketing needs and tailor solutions.

Skills

Marketing strategy

Content creation

Digital marketing

SEO/SEM

Social media management

Campaign analysis

Education

Bachelor's degree in Marketing/Communications/PR or related field

Tools

Google Ads

Google Analytics

Job description

About the Role Our client, a dynamic and growing real estate agency based in Kimberley, Northern Cape, is seeking a creative and strategic Marketing and Communications Manager to elevate their brand presence and drive lead generation. This role is pivotal in developing and executing comprehensive marketing strategies across all channels, including digital, print, and social media. The ideal candidate will possess a strong understanding of the real estate market, exceptional content creation skills, and a proven ability to manage campaigns that resonate with target audiences. You will be responsible for overseeing all marketing efforts, from property promotion to brand building, ensuring a consistent and compelling message is delivered to clients and the wider community in Kimberley and the Northern Cape.

Key Responsibilities

• Develop and implement integrated marketing and communication strategies for the agency and its listings.
• Manage the creation of compelling marketing collateral, including property brochures, online listings, social media content, and advertisements.
• Oversee the agency's digital presence, including website management, SEO optimization, and social media engagement.
• Plan and execute digital marketing campaigns (e.g., Google Ads, social media advertising) to generate leads and promote properties.
• Develop and manage public relations activities, including press releases and media outreach.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Ensure brand consistency across all marketing materials and communication channels.
• Collaborate with agents and leadership to understand marketing needs and develop tailored solutions.
• Stay abreast of the latest marketing trends and technologies in the real estate industry.
• Manage the marketing budget effectively and ensure optimal allocation of resources.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in marketing and communications, preferably within the real estate sector.
• Proven experience in developing and executing successful marketing strategies, including digital marketing.
• Excellent content creation skills (writing, editing, visual storytelling).
• Proficiency in social media management, SEO/SEM, and digital advertising platforms.
• Strong understanding of the Kimberley and Northern Cape property market dynamics.
• Excellent project management and organizational skills.
• Strong analytical abilities to measure campaign effectiveness.
• Creative thinking and a passion for innovative marketing solutions.
• Ability to work collaboratively with cross-functional teams.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to shape the marketing strategy of a growing real estate agency in Kimberley.
• Professional development and training opportunities in marketing best practices.
• Collaborative and energetic work environment.
• Chance to work with a dedicated team in the Northern Cape.
• Access to modern marketing tools and technologies.