Brand Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 36,000 - 52,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Professional development and growth

Employee discounts and wellness

Collaborative and innovative work env

Job summary

Placements24 in Kimberley, South Africa, seeks a Brand Marketing Specialist to lead brand strategy, consumer insights, and multi-channel campaigns. You will work with product development, sales, and creative teams to translate data into impactful marketing programs across digital and traditional channels.

Ideal candidates have a Bachelor's degree in Marketing or related field and 3–5 years in brand management, with strong communication and project management skills. Hybrid work options available.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of brand management, marketing, or related experience.
• Proven experience in developing and executing successful campaigns.
• Strong understanding of brand strategy, market research, and consumer behavior.
• Proficiency in digital marketing channels including social media, email marketing, and SEO/SEM.
• Excellent written and verbal communication skills with strong presentation abilities.

Responsibilities

• Develop and implement comprehensive brand marketing plans and campaigns across digital, traditional, social media, and events.
• Conduct market research and consumer insights analysis to identify opportunities and inform brand strategy.
• Collaborate with the creative team to develop brand assets, advertising materials, and promotional content.
• Manage and execute digital marketing initiatives including social media content, email marketing, and online advertising.

Skills

Brand management

Market research

Digital marketing

Campaign execution

Analytics

Education

Bachelor's degree in Marketing

Tools

Marketing software

Job description

About the Role

Our client, a dynamic and innovative consumer goods company, is seeking a creative and strategic Brand Marketing Specialist to join their team in Kimberley, Northern Cape . This role is crucial in developing and executing brand strategies that enhance market presence, build brand loyalty, and drive product sales. The ideal candidate will have a strong understanding of brand management principles, market research, campaign execution, and digital marketing. You will work closely with cross-functional teams, including product development, sales, and creative services, to ensure cohesive brand messaging and impactful marketing initiatives. This hybrid role offers flexibility, combining in-office collaboration in Kimberley, Northern Cape with remote workdays. We are looking for an enthusiastic individual with a passion for building strong brands and a proven ability to translate consumer insights into compelling marketing campaigns.

Key Responsibilities

• Develop and implement comprehensive brand marketing plans and campaigns across various channels (digital, traditional, social media, events).
• Conduct market research and consumer insights analysis to identify opportunities and inform brand strategy.
• Collaborate with the creative team to develop brand assets, advertising materials, and promotional content.
• Manage and execute digital marketing initiatives, including social media content, email marketing, and online advertising, to support brand objectives.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and actionable recommendations.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Support product launches and promotional activities with effective marketing strategies.
• Manage relationships with external agencies and vendors as needed.
• Track and analyze the effectiveness of marketing campaigns, reporting on key metrics and ROI.
• Contribute to the development of long-term brand strategy and positioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience in brand management, marketing, or a related role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of brand strategy, market research, and consumer behavior.
• Proficiency in digital marketing channels, including social media, email marketing, and SEO/SEM.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Creative thinker with a passion for branding and storytelling.
• Strong analytical skills and ability to interpret data to drive decisions.
• Experience with project management and ability to manage multiple priorities.
• Proficiency in marketing software and tools.

Benefits

• Competitive salary and benefits package.
• Hybrid work arrangement offering flexibility and work-life balance.
• Opportunity to work with a dynamic consumer goods company in Kimberley, Northern Cape .
• Engaging and challenging brand marketing projects.
• Professional development and growth opportunities.
• Collaborative and innovative work environment.
• Contribute to shaping the identity and success of well-known brands.
• Employee discounts and wellness programs.