Remote Digital Marketing Strategist - Hospitality Sector

Placements24; Kimberley; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Remote work flexibility

Job summary

Placements24 is seeking a Remote Digital Marketing Strategist to craft and execute comprehensive digital plans for hotels, resorts, and tourism boards worldwide. You will drive online visibility, generate leads, and increase bookings through SEO, SEM, email, social media, and content programs.

You’ll analyze performance, optimize campaigns, and collaborate with clients to ensure brand consistency while staying ahead of marketing trends and technologies.

Qualifications

• Minimum of 4 years of experience in digital marketing, with focus on strategy development and execution.
• Proven track record in SEO, SEM, social media marketing and email marketing campaigns.
• Excellent analytical skills and proficiency with Google Analytics and other analytics tools.
• Strong understanding of hospitality and tourism marketing landscape.
• Experience working remotely and managing multiple client accounts.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels.
• Analyze website traffic and user behavior to identify optimization opportunities.
• Manage and optimize paid advertising campaigns on Google Ads and social platforms.
• Create engaging content strategies and oversee content creation.
• Monitor trends and competitors to identify new opportunities.
• Track and report campaign performance using analytics tools.
• Collaborate with clients and internal teams to ensure brand consistency.
• Stay up-to-date with the latest digital marketing technologies and best practices.
• Manage client expectations and provide regular campaign updates.
• Drive ROI improvements across digital marketing efforts.

Skills

Strategic digital marketing

SEO

SEM

Social media marketing

Email marketing

Content marketing

Analytics

Communication

Creativity

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CMS platforms

Marketing automation tools

Job description

About the Role

Our client, a dynamic digital marketing agency specializing in the hospitality industry, is seeking a creative and strategic Remote Digital Marketing Strategist. This position is fully remote, allowing you to leverage your expertise in online marketing to develop and execute comprehensive digital strategies for hotels, resorts, and tourism boards. You will be responsible for driving online visibility, generating leads, and increasing bookings through a variety of digital channels. Your insights and creativity will be vital in helping clients achieve their marketing objectives from anywhere in the world, with a focus on supporting partners in South Africa, including those located in the Northern Cape, such as near Kimberley .

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze website traffic and user behavior to identify areas for optimization and growth.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media.
• Develop engaging content strategies and oversee content creation to attract and retain target audiences.
• Monitor industry trends and competitor activities to identify new opportunities.
• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics).
• Collaborate with clients and internal teams to ensure brand consistency and marketing goals are met.
• Stay up-to-date with the latest digital marketing technologies and best practices.
• Manage client expectations and provide regular updates on campaign progress.
• Drive continuous improvement in digital marketing efforts to maximize ROI for clients.

Requirements

• Minimum of 4 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience in managing SEO, SEM, social media marketing, and email marketing campaigns.
• Excellent analytical skills with proficiency in Google Analytics and other marketing analytics tools.
• Strong understanding of the hospitality and tourism industry marketing landscape.
• Experience working remotely and managing multiple client accounts simultaneously.
• Exceptional written and verbal communication skills.
• Creative thinking and a passion for innovation in digital marketing.
• Proficiency with marketing automation tools and CMS platforms is a plus.
• Self-starter with excellent organizational and time management skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• This fully remote position offers a competitive salary, performance bonuses, and the flexibility to work from any location. Our client provides a supportive remote work environment, professional development opportunities, and access to industry-leading marketing tools. This is an exciting chance to shape the online presence of hospitality businesses for clients across South Africa, including those in regions like Kimberley .