Remote Marketing Operations Lead

Placements24; Kimberley; Hybrid; CAD 77,000 - 129,000; Full time

Benefits offered by this job

Competitive salary

Fully remote with flexible hours

Medical, dental, and vision insurance

Home office equipment allowance

Professional development

Job summary

Placements24 seeks a seasoned Remote Marketing Operations Lead to design and scale the marketing tech stack, optimize processes, and ensure data integrity. You will own lead routing, analytics, dashboards, and collaboration with IT and sales to align systems across the business.

With 7+ years in marketing operations and hands-on experience with HubSpot, Marketo, Pardot and Salesforce, you will lead governance, drive efficiency, and coach the marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
• 7+ years in marketing operations focusing on tech and process optimization.
• Experience implementing marketing automation platforms (HubSpot, Marketo, Pardot) and CRMs (Salesforce).
• Strong data management, data hygiene, and CRM best practices.
• Excellent project management with ability to handle multiple complex projects.
• Analytical and problem-solving abilities with attention to detail.

Responsibilities

• Oversee selection, implementation, and management of the marketing tech stack (CRM, MAP, analytics tools).
• Develop and document marketing processes and workflows for efficiency and scalability.
• Ensure data quality and governance across marketing data stores.
• Manage lead scoring, routing, and handoff to sales.
• Create and maintain dashboards tracking KPIs and ROI.
• Train and support the team on best practices for marketing tech and processes.
• Collaborate with IT and sales operations to ensure system alignment and integration.

Skills

Marketing ops

Marketing automation

CRM management

Data governance

Project management

Data analytics

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Salesforce

Pardot

Job description

About the Role

Our client is seeking an experienced and visionary Remote Marketing Operations Lead to build and scale their marketing operations function. This role is fully remote, offering the flexibility to work from anywhere within South Africa. You will be responsible for managing the marketing technology stack, streamlining marketing processes, ensuring data integrity, and enabling the marketing team to operate efficiently and effectively. This is a unique opportunity to establish and lead a critical function within a forward-thinking company, driving operational excellence from a remote setting.

Key Responsibilities

• Oversee the selection, implementation, and management of the marketing technology stack (CRM, MAP, analytics tools).
• Develop and document marketing processes and workflows to improve efficiency and scalability.
• Ensure data quality and integrity across marketing databases, implementing governance and cleansing protocols.
• Manage lead scoring, routing, and management processes to ensure seamless handover to sales.
• Develop and maintain reporting dashboards to track key marketing performance indicators (KPIs) and ROI.
• Train and support the marketing team on best practices for using marketing technologies and processes.
• Collaborate with IT and sales operations to ensure alignment and integration of systems.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field.
• 7+ years of experience in marketing operations, with a focus on technology and process optimization.
• Proven experience implementing and managing marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRMs (e.g., Salesforce).
• Strong understanding of data management, data hygiene, and CRM best practices.
• Excellent project management skills with the ability to manage multiple complex projects simultaneously.
• Exceptional analytical and problem-solving abilities, with a keen eye for detail.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Comprehensive medical, dental, and vision insurance.
• Generous allowance for home office equipment and professional development.
• Opportunity to shape and lead a key operational function within a growing organization.