Senior E-commerce SEO Specialist

Placements24; Kimberley; Hybrid; CAD 47,000 - 77,000; Full time

Benefits offered by this job

Competitive salary with bonus

Health, dental, and vision insurance

Hybrid role: office + remote

Professional development opportunities

Access to leading SEO tools

Collaborative work environment

Paid annual leave and sick leave

Career advancement opportunities

Job summary

Placements24 in Kimberley is seeking a Senior E-commerce SEO Specialist to elevate organic search presence for a leading online retailer. You will develop and execute SEO strategies, perform technical audits, and drive targeted traffic to increase online sales.

The role requires 5+ years of ecommerce SEO experience, proficiency with analytics and CMS platforms, and strong collaboration with content and marketing teams. Hybrid work arrangement combines office and remote work.

Qualifications

• Bachelor's degree in Marketing, Communications, CS, or related field.
• Minimum of 5 years of progressive experience in SEO with ecommerce focus.
• Proven track record of increasing organic traffic and conversions for ecommerce sites.
• Strong technical, on-page, and off-page SEO expertise.
• Proficiency with Google Analytics, Search Console, and SEO tools.
• Experience with CMS and ecommerce platforms; strong analytical skills.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve rankings and drive traffic.
• Perform keyword research, competitor analysis, and market trend analysis.
• Conduct technical SEO audits and resolve issues affecting performance.
• Optimize on-page elements and internal linking for target keywords.
• Lead off-page SEO with link-building and brand mentions.

Skills

SEO strategy

Technical SEO

Keyword research

On-page optimization

Off-page SEO

Analytics & reporting

Education

Bachelor's degree in Marketing, Communications, CS, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a leading online retailer, is seeking an experienced and results-driven Senior E-commerce SEO Specialist to elevate their organic search presence in Kimberley, Northern Cape . This role is vital for driving targeted traffic, improving website visibility, and ultimately increasing online sales through strategic search engine optimization. You will be responsible for developing and executing comprehensive SEO strategies, conducting in-depth technical audits, keyword research, and content optimization. The ideal candidate possesses a deep understanding of search engine algorithms, SEO best practices, and the nuances of e-commerce SEO. We are looking for a proactive and analytical individual who can identify opportunities and implement effective SEO solutions. Join a dynamic team focused on dominating the digital landscape.

Key Responsibilities

Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website. Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify opportunities. Perform technical SEO audits to identify and resolve website issues impacting search performance (e.g., site speed, mobile-friendliness, crawlability, indexation). Optimize on-page elements, including meta tags, headings, content, and internal linking, for target keywords. Develop and execute off-page SEO strategies, including link building and brand mentions. Collaborate with content creators and marketing teams to ensure all content is SEO-optimized and aligned with search trends. Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Stay up-to-date with the latest search engine algorithm updates and SEO best practices. Analyze user behavior and conversion data to identify areas for SEO-driven improvements. Provide strategic recommendations for website structure, content strategy, and user experience improvements to enhance SEO performance.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, or a related field. Minimum of 5 years of progressive experience in Search Engine Optimization (SEO), with a strong focus on e-commerce. Proven track record of successfully increasing organic search traffic and conversions for e-commerce websites. Expertise in technical SEO, on-page optimization, and off-page SEO strategies. Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar. Strong understanding of HTML, CSS, and JavaScript as they relate to SEO. Experience with content management systems (CMS) and e-commerce platforms. Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights. Strong written and verbal communication skills. Ability to work independently and manage multiple projects in a fast-paced environment.

Benefits

• Our client offers a competitive salary and a performance-based bonus structure.
• Comprehensive health, dental, and vision insurance are provided.
• This hybrid role offers a blend of office-based collaboration and remote work flexibility.
• Opportunities for professional development, including attending industry conferences and specialized SEO training, are available.
• Access to leading SEO tools and analytics platforms.
• A collaborative and innovative work environment.
• Paid annual leave and sick leave.
• Potential for significant career advancement within the digital marketing team.