Senior Director, Brand Growth & Strategy

Loblaw; Brampton; On-site; CAD 170,000 - 220,000; Full time

Job summary

Loblaw Companies Ltd. in Canada is seeking a Senior Director of Brand Marketing to lead long-term strategies for major banner and category portfolios.

You will guide a team to develop marketing programs across in-store, digital, and cross-channel campaigns, partnering with divisional leaders to attract new customers and grow brand health, with a focus on revenue and market expansion. Responsibilities include shaping enterprise marketing priorities, owning long-term brand strategy, planning

Qualifications

• Brand strategy and positioning experience.
• Strong digital marketing and analytics capabilities.
• Proven leadership of high-performing marketing teams.
• Hands-on budgeting and financial planning for campaigns.

Responsibilities

• Support VP to drive marketing priorities within Brand team.
• Own long-term brand strategy and portfolio growth initiatives.
• Communicate brand objectives across the organization.
• Plan annual campaigns and ensure briefs align to objectives.
• Lead and mentor the marketing team to achieve results.
• Partner with divisional leaders to drive growth and scale.

Skills

Brand strategy

Digital marketing

Data analytics

People management

Budget management

CPG knowledge

Marketing analytics

Brand marketing

Job description

Loblaw Companies Ltd. in Canada is seeking a Senior Director of Brand Marketing to lead long-term strategies for major banner and category portfolios.

You will guide a team to develop marketing programs across in-store, digital, and cross-channel campaigns, partnering with divisional leaders to attract new customers and grow brand health, with a focus on revenue and market expansion. Responsibilities include shaping enterprise marketing priorities, owning long-term brand strategy, planning