Senior Brand Manager

Endy; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A leading Canadian online mattress brand is seeking a Senior Brand Manager to drive awareness and affinity through innovative marketing strategies. This role involves developing integrated campaigns, collaborating with cross-functional teams, and leveraging consumer insights. The ideal candidate will have a proven track record in brand marketing, strong project management abilities, and a passion for building impactful brands.

Benefits

Generous vacation and wellness days

Competitive salary and benefits

Hybrid work model with beautiful Toronto HQ

Employee discounts and perks

Qualifications

• 5+ years in brand marketing, ideally in consumer goods or ecommerce.
• Proven ability to lead integrated campaigns.
• Strong strategic thinker with project management skills.

Responsibilities

• Own and evolve brand strategy, ensuring campaign effectiveness.
• Manage integrated campaigns from concept to launch.
• Collaborate with various teams to ensure brand consistency.

Skills

Brand Strategy

Campaign Management

Cross-functional Collaboration

Consumer Insights

Data Analysis

Job description

Join to apply for the Senior Brand Manager role at Endy

Join to apply for the Senior Brand Manager role at Endy

Endy is Canada’s leading online mattress brand, with a mission to help people sleep better. We believe that great days start with better nights, and we’re committed to delivering exceptional sleep products, innovative marketing, and best-in-class customer experiences. We’re a proud Canadian company with a passion for purpose, sustainability, and storytelling.

We’re looking for a strategic and creative Brand Manager to help shape the future of Endy. In this role, you’ll be responsible for developing and executing brand marketing initiatives that grow awareness, drive affinity, and deepen customer connection across channels. You’ll bring our brand positioning to life through campaigns, partnerships, and cross-functional collaboration, working closely with teams across marketing, product, and creative. This is a high-impact role for a brand builder who thrives at the intersection of strategy, creativity, and execution.

What you’ll do :

• Brand Strategy & Execution : Own and evolve brand strategy in collaboration with the VP of Marketing. Translate strategy into 360° marketing campaigns that drive results.
• Campaign Management : Lead the development and execution of integrated brand campaigns from concept to launch—including messaging, creative development, and performance tracking.
• Cross-functional Collaboration : Work closely with creative, PR, digital, and product teams to ensure consistent brand storytelling across all customer touchpoints.
• Events & Activations : Work with our PR agency and in-house creative team on in-person events, brand activations, and new store openings.
• Consumer Insights : Leverage research and data to understand customer needs, identify opportunities, and refine brand positioning and messaging.
• Partnerships & Sponsorships : Identify and manage brand partnerships, sponsorships, and influencer collaborations that align with Endy’s values and audience.
• Budget Management : Manage budgets, timelines, and agency partners to ensure campaigns are delivered on time and on brand.
• Brand Governance : Champion brand guidelines and ensure consistency across internal and external communications.

Who you are :

• 5+ years of brand marketing experience, ideally in consumer goods, ecommerce, or lifestyle brands.
• Proven ability to lead integrated campaigns that drive brand and business results.
• Strong strategic thinker with creative instincts and an eye for detail.
• Highly organized project manager with experience juggling multiple campaigns and stakeholders.
• Strong communicator and collaborator who can rally teams and agencies around a shared vision.
• Data-driven mindset with comfort interpreting performance metrics and consumer insights.
• Passion for building brands that people love—and a natural alignment with Endy’s mission and values.

Why you’ll love working at Endy :

• Generous vacation and wellness days
• Competitive salary and benefits
• Hybrid work model with a beautiful Toronto HQ
• Employee discounts and perks—including the best sleep of your life

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Furniture and Home Furnishings Manufacturing

Referrals increase your chances of interviewing at Endy by 2x

Sign in to set job alerts for “Senior Brand Manager” roles.

Director, Integrated Marketing Communications & Campaigns

Director, Communications and Marketing, Private Equity

Director of Marketing - Telecoms SaaS and Global Connectivity Platform

Director, Brand Strategy & Business Development - Toronto (Hybrid)

Director, Marketing (AGF Capital Partners)

Director of Marketing – National Real Estate Development (Rentals)

Director, Media Marketing Solutions (18 Month Contract)

Scarborough, Ontario, Canada CA$100,000.00-CA$150,000.00 23 hours ago

Senior Manager, Experience Design, Marketing Experiences

Director - Channel Marketing - Commercial & Public Sector

Senior Market Research Manager, Brand Health Tracking

Associate Director, Marketing (Bangkok Based, Relocation Provided)

Technical Marketing Manager - Customer Identity (CIAM)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search

Senior Manager Brand • Toronto, ON, Canada