Senior Brand Manager, Buckley's / Robitussin

Haleon; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Haleon is seeking a strategic and results-driven Senior Brand Manager to lead its iconic Cough, Cold & Flu brands, Buckley’s & Robitussin. This role involves driving growth strategies, integrating marketing execution, and managing P&L to enhance brand equity while fostering collaboration across teams. The ideal candidate will bring over 7 years of brand management experience, excelling in consumer insights and innovative marketing strategies.

Benefits

Competitive compensation and annual bonus package.

Comprehensive and flexible benefits program from day 1.

Defined contribution pension plan with employer matching.

Optional Haleon Savings Plan with employer matching.

26 weeks of fully paid leave for all new parents.

Access to fitness centre and annual fitness subsidy.

Qualifications

• 7+ years of Consumer Healthcare or Consumer Packaged Goods brand management experience.
• Capability to influence and achieve buy-in with those you don’t directly manage.
• Success in leading & coaching others.

Responsibilities

• Cultivate a deep understanding of consumer needs through data analysis.
• Develop and champion a compelling brand strategy.
• Lead and motivate internal and external cross-functional teams.

Skills

Strategic mindset

Data-driven mindset

Growth mindset

Influencing skills

Education

Bachelor’s Degree

MBA degree

Job description

Internal Application Policy: You must notify your manager prior to applying for new roles.

Please note: Visa sponsorship or relocation will not be offered for this position.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Advil, Voltaren, Robax, NeoCitran, Buckley’s, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

We encourage applicants with accessibility needs to notify us if they have any accommodation needs during the application and/or interview process. Please visit www.haleon.com/accessibility to learn more about our commitment to accessibility.

We are looking for a strategic, creative, and results-driven Senior Brand Manager to lead Buckley’s & Robitussin, our iconic Cough, Cold & Flu brands, and key pillars of our Haleon Respiratory Portfolio.

Job Purpose:

This role reports into the Portfolio Lead, Cough, Cold and Flu, and is responsible for setting winning growth strategies and integrated marketing plans based on deep consumer understanding, leading cross-functional teams, and owning the P&L. The ideal candidate will orchestrate their teams to develop and execute brand initiatives with excellence across the marketing mix, and deliver top-line, bottom-line, and share goals. This is a high-impact role for a brand builder who thrives at the intersection of strategy, creativity and execution.

Why Join Haleon?

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer matching.
• Optional Haleon Savings Plan with employer matching.
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

This role will provide YOU with the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Consumer Insight Mining: Cultivate a deep understanding of consumer needs, preferences, and pain points through data analysis and insightful market research, translating these insights into actionable strategies.
• Brand Strategy: Develop and champion a compelling brand strategy that drives sustainable growth and strengthens brand equity.
• Integrated Marketing Execution: Balance and prioritize initiatives across innovation, renovation, communications, shopper marketing, promotions, and distribution to optimize P&L performance.
• Communications Management: Develop strategy, tactics, and lead execution for brand communications, rooted in consumer insight, leading to memorable creative ideas and executed brilliantly.
• Innovation Management: Develop strategy, tactics, and lead execution for new product launches built on trusted science to enable disproportionate growth.
• P&L Ownership: Own top and bottom-line results, demonstrating a deep understanding of sales drivers and cost management.
• Organizational Navigation: Navigate the organizational landscape, building strong relationships across functions, levels, and markets to achieve ambitious goals
• Cross-Functional Leadership: Lead and motivate internal and external cross-functional teams, fostering collaboration and inspiring execution. Communicate effectively to ensure alignment and accountability across teams.
• Team Development: Empower and develop the Assistant Brand Manager, Buckley’s & Robitussin, fostering high performance and growth with effective coaching.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree
• 7+ years of Consumer Healthcare or Consumer Packaged Goods brand management experience
• Strategic mindset to build a vision and pipeline of ideas to meet business objectives
• Data-driven mindset with comfort interpreting performance metrics and consumer insights
• Growth mindset as a highly motivated, action-oriented, curious individual
• Ability to navigate complexity and drive connections across functions, ideas, and processes
• Capability to influence and achieve buy-in with those you don’t directly manage
• Success in leading & coaching others

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA degree
• Brand management experience leading local brands

#LI-Hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.