Senior Brand Manager

Sofina Foods; Markham; On-site; CAD 85,000 - 115,000; Full time

Job summary

A leading company in the food sector is seeking a Senior Brand Manager responsible for developing marketing strategies and driving growth for assigned brands. The ideal candidate will have extensive experience in brand management within consumer packaged goods and strong analytical skills, ensuring success through data-driven decisions.

Qualifications

• 7-10+ years of experience in Brand management within Consumer Packaged Goods, ideally in Food.
• Strong financial acumen and analytical abilities, utilizing data to support business decisions.
• Detail-oriented, self-starter with excellent communication and negotiation skills.

Responsibilities

• Lead the development and implementation of annual marketing plans for brand building.
• Evaluate business performance and recommend areas for improvement.
• Develop and execute advertising tactics to drive brand revenue and equity.

Skills

Analytical abilities

Financial acumen

Communication skills

Negotiation skills

Influence

Education

Degree / Diploma in Marketing or Business Administration

MBA

Tools

Microsoft Office

Job description

Markham, 100 Commerce Valley Dr W, Markham, Ontario, Canada Req #1323 Tuesday, August 13, 2024

Position Summary :

Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with external partners to ensure execution of the marketing programs and plans within required parameters.

Key Accountabilities :

Strategic Planning

• Responsible for leading the development and implementation of annual marketing plans for short and long-term brand building including innovation, optimization, advertising and promotional activities.
• In collaboration with customer insights, analysesinternal and market / consumer data to identify issues and opportunities, monitor trends and mitigate risks for assigned brand.
• Responsible for maintaining good knowledge of competitors and customers so that Sofinas branded business is competitively marketed.
• Recommends performance metrics and criteria, to optimally build and drive brands performance / value and to create stronger consumer engagement.
• Establishes marketing investment recommendations and ensures execution of programs and initiatives within these budgets.

Product and Portfolio Management

• Evaluates business performance of the assigned brands based on established criteria, identifies / recommends areas of further improvements.
• Recommends and leads new branded projects and works closely with product development, innovation, sales, finance, operations, and legal teams in the development and execution.
• Tracks, monitors and measures success of marketing / campaign / promotional initiatives and opportunities with a strong emphasis on data analysis.

Communications Planning and Execution

• Develops and executes advertising and promotional tactics to drive brand revenue, value, and build brand equity.
• Lead communications strategy across all owned, earned and paid media.
• Ensure consistent brand voice and messaging across all communication channels.

Build and Grow High performing Team

• Build organizational technical capabilities by providing day-to-day coaching and mentoring to brand report, cross-functional team and external partners.
• Provide strategic direction, set plans and goals for brand manager.

Requirements :

• Completion of a Degree / Diploma in Marketing, Business Administration or a related field (MBA is considered an asset).
• 7-10+ years experience in Brand management within Consumer Packaged Goods, ideally in Food.
• Strong financial acumen and analytical abilities,utilizing data to support business decisions.
• Knowledge of advertising, media planning, copy development and packaging graphics development.
• A detail-oriented self starter individual with the ability to multi-task and ability to influence the organization and key stakeholders.
• Excellent verbal and written communication, presentation and negotiation skills.
• Demonstrated high level of proficiency in Microsoft Office including Word, Excel and PowerPoint
• A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners.
• Travel within GTA is required5-10% of the time.

SMARK

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Applicants are asked to make their needs / requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

• Job Family Sales and Marketing

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Senior Manager Brand • Markham, Commerce Valley Dr W, Markham, ON, CAN