Senior Marketing Manager, Brand & Content

President's Choice Financial; Greater Toronto Area; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An innovative financial services company is seeking a Senior Marketing Manager to lead brand and content marketing efforts. This role focuses on creating compelling customer experiences and driving brand awareness through strategic marketing initiatives. You'll work collaboratively with various teams to develop impactful campaigns and ensure a consistent brand presence across all channels. If you're passionate about storytelling and have a customer-centric mindset, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 7-10 years of experience in digital marketing or marketing communications.
• Strong understanding of brand evolution and customer segmentation.

Responsibilities

• Drive programs for brand and content marketing across customer journeys.
• Lead strategy and execution of marketing deliverables for online and offline channels.

Skills

Digital Marketing

Brand Management

Content Management

Customer Journey Mapping

SEO Optimization

Stakeholder Management

Creative Briefing

Strategic Thinking

Education

University Degree in Marketing

Specialization in Communications

Job description

Senior Marketing Manager, Brand & Content

Join to apply for the Senior Marketing Manager, Brand & Content role at President's Choice Financial.

Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

• Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.

In this exciting role, the Senior Marketing Manager, Brand & Content is responsible for driving programs that deliver a compelling experience across the customer journey in support of acquisition and lifecycle marketing efforts as well as the broader bank communications. You will lead the strategy and execution of all brand and content marketing related deliverables for both online and offline channels. Ensuring a customer-first approach, consistent with our brand guidelines, you will work closely with Product, Marketing and Digital teams to tell the bank and product stories to our customers. Responsible for furthering the PCF brand by driving awareness and consideration of our identity and purpose, you will lead the development of our associated annual plan and lead research projects and brand health tracking that will inform strategies. You will also be responsible for working with creative, content, media and XM agencies to set metrics and action optimizations to drive meaningful results. You value a brand-led, data-driven approach to marketing and implement a test & learn mindset to all channel executions.

What You'll Do

• Craft the annual marketing plan for PCF’s brand and content marketing portfolio, including developing strategies, defining KPIs and overseeing budget to achieve measurable results.
• Coach and lead direct report(s), fostering a collaborative, engaging and high-performance environment.
• Oversee the end-to-end development of marketing programs, from briefing agencies and managing feedback/approvals through executive and legal reviews, to executional excellence and proactively reporting business results to leadership.
• Work closely with both our external and internal agency partners (creative, content, PR, media and XM), as well as our Social Media Centre of Excellence, to oversee all aspects of creative development and execution, including ownership of scope of work, budgets, and invoicing.
• Build strong partnerships with key stakeholders (Product, Marketing, Digital teams) and work in lock step to drive affinity for our brand and intent for our products via online and offline channels.
• Champion PCF across the broader Loblaw enterprise (i.e., PC Optimum, retail banners, Loblaw Brands) to pursue marketing opportunities and partner on enterprise-wide integrated campaigns.
• Act as the Brand SME for the bank to define PCF’s identity and help it evolve in a rapidly changing competitive landscape; staying current on competitor activity and customer trends and capitalizing on white space opportunity for PCF to own its territory.
• Champion and enforce brand positioning and guidelines, ensuring representation and implementation across all customer-facing materials is consistent and cohesive, while balancing how our brand needs to advance to meet business needs.
• Lead efforts around consumer research, including the quarterly Brand Health survey, and proactively share out learnings with broader teams to bring new customer insights to life.
• Manage influencer content and brand ambassador programs in partnership with PR to deliver authentic brand and product stories.
• Develop a robust content roadmap (across public site, blog, organic social) that effectively moves customers through the funnel (understanding customer pain points, information required to make decisions, when content needs to surface at each stage of the funnel).
• Work with the Data Analytics team to apply market data; ensuring content is SEO-optimized and working together with paid digital efforts.
• Translate our brand through to the in-store network by developing impactful campaigns (front-end, grand openings) and providing partners thought-leadership on best practices for effective use of store space.
• Oversee in-store marketing materials that support the face-to-face sales team, including printed and digital solutions.

What You Bring

• University degree with a specialization in Marketing, Communications, Business or Commerce.
• 7-10 years of related experience (digital marketing or marketing communications experience within the financial services industry is an asset).
• Brand management experience with a strong understanding of brand evolution through the lens of customer segmentation.
• Experience with full-funnel content management to create an SEO-optimized roadmap that bolsters public site presence.
• Experience working with and briefing creative, content, media, PR and XM agencies.
• Brand communications and PR experience considered an asset.
• Strong storyteller who is energized by whitespace thinking.
• Customer-centric view with experience mapping customer communication journeys.
• Ability to identify and quickly mediate issues that arise in projects, teams, and activities.
• Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline.
• Strategic thinker who also demonstrates executional excellence.
• Demonstrated ability to have impact across all levels, balancing conflicting interests and managing multiple stakeholders.

Come and join a winning team that demonstrates innovation, energy, creativity, and vision. We recognize the importance of a diverse workforce and encourage applications from Aboriginal Peoples, women, members of visible minorities, and persons with disabilities. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Number Of Openings: 1

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.